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Marketing is the second most important factor in achieving success in a home company, after developing a superior product or service. People will not learn about your company and hence will not purchase from you if you do not advertise it. You cannot operate a business unless you have customers or clients.   A marketing plan is a business document that outlines your marketing strategy as well as the strategies you will use to implement it. In most cases, it's centered on a certain period of time (for example, over the next 12 months) and includes a range of marketing-related...