Marketing strategies to help you advertise your bakery
Now that you know how to construct a marketing plan, it's time to consider particular bakery promotion ideas that will help you enhance your business's exposure and keep client acquisition.
The pastry of the day
Each day, choose one pastry to highlight as the Pastry of the Day. Anyone who orders it will receive a discount of, say, 10% off the standard price. This would be a wonderful way to test it out on things that don't regularly sell out. A discount will bring in regular customers who would have bought that item otherwise, as well as new consumers who have been wanting to try out your bakery and are finally persuaded by the deal.
Coffee and baked Good Combo Items
Who doesn't like a morning croissant with a cup of coffee? Or perhaps a mid-afternoon pick-me-up? Both you and your consumer will benefit from this marketing strategy. The consumer receives two things at a reduced price, and you have the opportunity to profit more. It's also a big benefit if the consumer just needs to travel to one spot to receive what they need.
Buy one Get One Free
This is what you may call a concept. With the purchase of a dozen mixed things or a dozen of a single item, The Baker's Dozen will give you baked good number 13 for free. That is all up to you. This is ideal for the customer who is picking up sweets for the workplace or their child's school, but who also deserves a reward for their efforts.
Purchase a Certain amount and get 2 or 3 free!
This bakery marketing strategy functions similarly to a loyalty card, but it is actually a punch card. You have complete control over the item, and you may even have several ones for various products. It's easy to make: purchase ten coffees and get the eleventh free; buy ten savory baked products and get the eleventh free; you get the idea. This is a terrific approach to assure repeat business since consumers will keep coming back until they receive the freebie, at which point the process will begin again.
This proposal will be a smash if social media is a key element of your marketing strategy. Encourage your customers to snap pictures of your bakery goods while they're out and about, whether it's a selfie with a doughnut or a shot of a baguette on their dinner table. Then, pick a handful of your favorites and ask your followers to vote on which one is the greatest.
The winner will get a reward of their choosing and their photo will be displayed on your famous wall. Others will not only come in to buy whatever was in the shot, but the winner will be unable to stop bringing people in to see their photo on the wall.
Rewards Program For Customers
Paying it forward is a popular custom in which the person purchasing their coffee or pastry pays for the person in line behind them. It generally sets off a massive chain reaction across the rest of the line. Why not make it even more valuable to your clients?
Offer them 10% off the total order if they opt to pay for the person in front of them. This will not only encourage the charitable conduct to continue, but you will also gain a reputation as a company that encourages and rewards selflessness.
Seasonal or holiday promotional goods
It's a no-brainer to give out sweets over the holidays. It's a social media hit, and it only adds to the celebratory mood that people already have. You get to choose what you give out and how you give it away.
Making a customized cookie and including one free biscuit with every purchase is one possibility. Another suggestion is to welcome your customers to come in wearing their favorite ugly sweater or other Christmas novelty item, and they will receive a free gift. The options are limitless.
Deals from the previous day