How do I set up a food delivery service?

Posted by Damian Roberti on

How do I set up a food delivery service?

How do I set up a food delivery service?



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How do I set up a food delivery service?

 The restaurant business is experiencing explosive growth in a number of areas, two of which are food delivery and takeout services. It is estimated that sixty percent of consumers in the United States order takeout or delivery at least once each week. A greater need for convenience and speedy service has resulted in a proliferation of food delivery and related ancillary services, such as curbside pickup and delivery without human interaction. Delivery service has provided an additional source of revenue for restaurants that have been negatively impacted by the pandemic.

If you are considering using a delivery service for your restaurant, one of the first choices you will need to make is whether or not you will assemble your own staff or contract out the work to an outside organization. Continue reading to find out more about how to select the best service for your needs and preferences.

Advice on Ordering Food for Delivery or Pickup

If you are prepared to expand your restaurant's offerings to include delivery services, the following steps will get you started:


1. Designate a Location for Package Receiving

You may help your delivery drivers improve their productivity and go around a queue of clients waiting to pick up their purchases by designating a specific location within your business where they can do so. Carry-out areas for clients who are picking up their orders might also be located in this portion of the room.

How do I set up a food delivery service?

If you want to be even more efficient, you should designate a specific area for your employees to package orders that are intended for delivery or takeout. Customers who did not pay over the phone or online should be directed to a specific checkout counter for takeout orders.




2. Keep up with the Latest Technology

Your customers will have an easier time viewing your menu, placing their orders, and digitally paying for the services they receive if you offer an online ordering platform. This removes the need to take orders over the phone, which may be a time-consuming process that also increases the likelihood of errors being made in the meal order. Mobile ordering apps make it easier for customers to place orders regardless of where they are, whether they are at home, on the move, or at the office. This applies to all of the aforementioned settings. You can increase your customer base as well as the efficiency of your delivery service by modernizing the technology that you use for placing orders.




3. Educate the Staff of the Food Delivery Service

If you decide to start your own delivery fleet, you need set aside some time to develop a training program for the people who will be driving your vehicles. Teach your drivers how to securely load food and drink orders into their vehicles, how to use insulated delivery bags, and how to safely hand the goods over to your customers.

When you hire a third-party delivery service, you won't have to spend time and resources teaching your own drivers how to do their jobs because those organizations already have their own teams of experienced delivery drivers. Having said that, it is still the responsibility of your in-house team to package all of the orders and make them available for pickup. Especially on nights that are particularly busy, it is helpful to dedicate one or two team members just for the purpose of boxing up take-out orders. You should train the members of your take-out staff to verify the accuracy of the orders, to package them so that they can be transported, and to include any essential condiments or cutlery. They should be aware of where to place orders when they are ready, as well as how to ensure that the appropriate order is communicated to the delivery courier.
How do I set up a food delivery service?



4. Establish a Menu for Home Delivery

Creating a distinct menu for delivery purposes helps to streamline the preparation and packaging processes for your workers. To get started, pick one or more of the items from the menu that are your absolute favorites. Steer clear of items that have the potential to become excessively mushy or melted after being placed in sealed carry-out containers. You could also ask your team for their recommendations regarding the meals and sides that would make the best additions to your delivery menu.

How do I set up a food delivery service?
5. Stock Delivery Supplies

It is imperative that you have an adequate supply of take-out containers, cutlery, napkins, lids, cups, pizza boxes, condiments, and insulated food delivery bags so that your team is never without the necessary goods to fulfill an order.




Bags for the delivery of insulated food as well as catering bags

Starting at .99 for Insulated Food Delivery Bags

Pizza Delivery Bags

Starting at $9.07 for Pizza Delivery Bags

Deli Containers

Starting at $3.39 for Deli Containers

6. Establish Relationships With Food Delivery Services

How do I set up a food delivery service?

If you decide to use the services of a third-party delivery company, you should familiarize yourself with the delivery couriers who service your area. The goal is to achieve maximum efficiency through collaboration in order to fulfill delivery requests in the shortest amount of time possible. When your in-house team and third-party couriers are able to contact with one another and properly transfer orders or information, this will become much simpler to accomplish. On each shift, one member of the team should be designated as the point person for communicating with the delivery drivers.

What Are the Benefits to Your Restaurant of Providing Delivery Services?

If increasing your restaurant's sales is one of your primary goals, offering a delivery service can help you stand out from the crowd, or at the very least maintain parity with, the other businesses in your industry. Keep in mind that growing your brand through delivery will only be possible if you already have a presence in the industry and a dedicated customer base. If prospective clients are unfamiliar with your company, they will be unable to place orders with you. Customers who have never tasted your cuisine before may become potential buyers once you begin offering delivery services; as a result, your business may experience a rise in revenue as a result.

Before you decide to join on the delivery bandwagon, you should first consider whether or not it is compatible with the model of your organization. Delivery is not typically appropriate for establishments serving fine dining, for example, and you should steer clear of it if your cuisine will not maintain its quality throughout delivery. If you want to avoid losing consumers, the last thing you want to do is disappoint them with mediocre cuisine that is delivered to their door.

Millennial customers can be won over by offering delivery services.

Another fantastic strategy for increasing the number of Millennials (also known as Generation Y) that patronize your restaurant is to offer delivery services, either in-house or through a third party. According to the most recent census in the United States, the size of the Millennial generation (those who are presently aged between 25 and 39) has officially overtaken the size of the Baby Boomer generation, making them an enormously important demographic. Members of Generation Y place a higher priority on ease of use and rapid accessibility than they do on low prices, making them a rich target market for restaurants that offer delivery services.

How do I set up a food delivery service?

Remember that the clients who belong to Generation Y are not likely to be loyal to any particular third-party delivery provider. This is an essential fact about these customers that you must keep in mind. Therefore, it is highly recommended that you investigate the possibility of employing multiple delivery services. As a consequence of this, you should avoid signing any contracts that contain clauses of exclusivity. If it is at all possible, you should strive to develop partnerships with delivery systems that provide consumers the opportunity to earn awards and points. This is something that Millennials actively look for when they are deciding what to get, and you should try to take advantage of this trend.

During the pandemic restrictions, take advantage of delivery and takeout options.



Due to the widespread spread of the coronavirus pandemic, many people have been compelled to stay inside their homes. For those people who are unable to leave their homes to go grocery shopping, food delivery services have become incredibly important. It is possible for your business to generate additional streams of revenue by providing delivery as an additional option for customers. Customers should be informed through social media and your website that in order to comply with government guidelines, the restaurant will no longer be serving customers who dine in but will instead focus on providing delivery, drive-through service, and takeout options
What Are the Advantages of Developing a Delivery Team Within the Organization?

Are you interested in learning how to initiate a restaurant delivery service at your business? Before immediately turning to a third-party provider, you should think about whether or not you have the resources (time and money) necessary to train and construct an in-house delivery team instead. Starbucks and Panera Bread are two well-known businesses that are examples of enterprises that use this type of delivery approach.

Pizza Delivery

One of the most important advantages of establishing a delivery service for your restaurant is the removal of any possibility that customers may think of the delivery service before they consider patronizing your establishment. You will not only boost brand loyalty and visibility, but you will also ensure that you will not be overshadowed by the large third-party services that your competitors may be using.

Recent research has shown that the majority of customers (70%) would rather place their orders directly with the restaurant of their choice as opposed to utilizing the services of a third-party delivery company. When compared to using the services of third parties, the cost of keeping your own delivery team is between 45 and 60 percent lower on average. Because of this, your revenue will also increase, as you will be able to keep the entire earnings from each meal that is served to your customers.

How do I set up a food delivery service?

Finally, if your company makes the decision to develop its own delivery crew, it will have full control over the entire dining experience of the customer. This includes everything from the ordering process and meal preparation to the delivery of the meal and the receipt of payment. Instead of the unknown personnel of third-party companies, your employees will be the ones who interact with clients on your behalf.

How do I set up a food delivery service?

What Are Some of the Possible Drawbacks Associated with Constructing an In-House Delivery Team?

Despite the fact that organizing and managing your very own delivery staff comes with a number of advantages, this isn't something that can be reasonably expected from every eating establishment. If you own a small business, the likelihood is high that you do not wish to spend the additional cash on hiring in-house delivery workers. In a similar vein, if you look about for different service providers, you should be able to discover a third-party company that charges a lower commission and will contribute to the bottom line of your small business while also increasing your profit margins.

How do I set up a food delivery service?

What Exactly Is Meant by Food Delivery by Third Parties?

To put it more simply, third-party meal delivery companies work in collaboration with restaurants to provide food to consumers who are hungry. This is in contrast to in-house delivery services, which require firms to either recruit their own delivery drivers or teach staff who are already working there to deliver food.

Companies That Deliver Packages on Behalf of Others

These alternatives come with their own food delivery applications, which is one of the reasons why they are so enticing. Despite the fact that there is a huge variety of services provided by third parties available, the following are some of the most common ones:

Mobile Phone

Caviar is an application that enables users to view photographs of restaurant menus and monitor the whereabouts of their orders using real-time GPS.

DoorDash is a delivery service that allows customers to track their deliveries, easily reorder food, plan future deliveries, pay for their orders conveniently online, and does not require a minimum number of items per transaction.

Grubhub is a platform that enables customers to view menus, place orders, and pay using various online payment methods such as Apple Pay and PayPal.

Postmates is a food delivery service in which employees of the company call in consumer orders to participating restaurants, which are subsequently picked up and delivered to the customer. Postmates, which advertises itself as "Uber for Stuff" and offers real-time tracking and delivery services, claims to be able to deliver food and other items from practically every restaurant to virtually any location.

Users of the Uber Eats online ordering and delivery platform are able to explore menus, have their position determined by GPS, order meals online, and pay for it using their preferred online payment method.

How do I set up a food delivery service?

Chains That Utilize the Services Of Third-Party Delivery Companies

The usage of third-party delivery services is most common among establishments with a single physical location, although the following chains are also beginning to implement similar delivery systems in certain areas of the country:

7-Eleven via DoorDash

Postmates now accepts orders from Auntie Anne's, Carvel, and Cinnabon.

Chipotle ordered using Postmates.

Dunkin' Donuts via DoorDash

McDonald's via Postmates

Moe's Southwest Grill may be ordered through Postmates.

Starbucks via Postmates

Taco Bell via DoorDash

What Kind of Benefits Can You Expect to Receive from Forming Partnerships with Third-Party Delivery Companies?

Peddler or Carriers

Working together with a delivery service that is provided by a third party can result in a number of advantageous outcomes. These firms make it possible for you to reduce the number of clients you lose as a result of busy signals or lengthy wait times on your phones, in addition to enhancing the visibility of your brand and driving up sales. Employing a third-party service is also a prudent alternative for companies whose managers and owners do not wish to take on the burden of recruiting and instructing a delivery crew that operates within the company itself.

Your clients will also value the fact that third-party services make it possible for them to do repeat transactions and may even offer apps that save their credit card information in order to make ordering from them in the future as simple as possible. Many of these businesses are also in rivalry with one another in order to recruit more businesses, which can help drive down service rates and commissions. The goal of this competition is to increase business.

What Are Some of the Possible Drawbacks Involved in Forming Partnerships with Third-Party Delivery Companies?

In spite of the fact that using a third-party delivery service is supposed to bring in more money for your company, you should be aware of the significant liability concerns involved. In addition to the possibility of third-party drivers becoming involved in automotive accidents, there is also the possibility that clients will contract foodborne illnesses as a result of meals that have been left in a car for an excessive amount of time. Even though your restaurant is not directly to blame for these problems, you still need to be ready to defend your company in the event that something happens.

You should create written partnership agreements with every delivery provider that you collaborate with so that you can reduce the amount of risk you take on. Provisions for the following should be included in these documents:

Demand that companies who deliver food adhere to the standards set by the industry on the safe handling of food (including temperature maintenance). In a similar vein, choose for services that make use of GPS tracking in order to definitively demonstrate blame in the event that consumers become ill from eating contaminated food.

Insist that drivers give confirmation that they are insured and that they have clear ownership of their vehicles.

How do I set up a food delivery service?

Include precise language that makes the third-party service fully responsible for any problems that may arise while the package is in transit.

Insist that the delivery company provide proof of insurance that specifically specifies each of the companies with which they are affiliated.

In order to prepare for future issues and complaints from customers, you should incorporate certain disclaimer language into delivery menus, printed advertisements, and your website.

What Kind of Effects Does the Growth of Delivery Services Have on the Restaurant Industry?

Do you have any idea why food delivery services from internet restaurants have grown so popular among customers? To begin, the consumers are able to place their orders without having to leave their homes or places of employment thanks to the convenience offered by these services. People are more likely to explore new businesses and cuisines as a result of services like this since they are given the opportunity to peruse the menus of restaurants they were previously unfamiliar with.

Mobile Ordering

According to the findings of a number of studies, companies who use third-party delivery are going to see an increase in both their sales and their profitability as the trend continues to gain popularity. On the other hand, many industry professionals are of the opinion that a refusal to embrace delivery will be detrimental to organizations that provide food service. Because the food service industry in the United States is worth more than 3 billion, it is inevitable that delivery will have a significant and long-term effect on thousands of businesses.

Last but not least, you need to check to see if your company has, mistakenly and without your awareness, been working with unapproved third-party delivery providers. You might not even be aware that the restaurant you frequent is working with a delivery service due to the fact that companies like Postmates call in or place orders online for consumers on their behalf and then pick them up (completely excluding the customer from the ordering process). This does not imply that you should not utilize Postmates; rather, it emphasizes the importance of drafting contracts and partnership agreements before using any third-party service.

Delivery services are being implemented at an increasing number of businesses, including grocery stores, convenience stores, coffee shops, and family restaurants. If you make the decision to add a meal delivery service to your company, the most essential choice you'll have to make is whether or not to contract with an outside company or train your own employees to perform the delivery duties. No matter what you decide to do, if you utilize delivery in a strategic way, you can increase both the visibility of your brand and your revenue at the same time.


How do I set up a food delivery service?