How to Write a Food Truck Business Plan

Posted by Damian Roberti on

Food truck Business Plan



Starting a food truck business is a great idea, especially if you live in a large city. You get to move your truck around and serve a variety of customers. With that in mind, you do need a proper food truck business plan to acquire the funding you need from investors. But how can you write a good food truck business plan? Here are some of the things to focus on.

Executive summary

In the executive summary you want to introduce the type of food you want to offer, where you will sell your food, why this type of food is successful and what costs and profits you expect. This is also where you want to share your future goals for the business as well.

Company description

Now you will need to explain the details of your company. Simply put, you want to show the type of food truck this will be, why you didn’t go for a brick and mortar location, where you will prepare the food, if you are targeting a certain niche and whether you have a competitive advantage or not.

Studying the market

This is where you want to share details about the way you fit into the market. You can talk about a lot of different things, like the industry trends, growth rate, the target customers and market, show the potential of your market, explain your pricing and grows margin, how you will increase your market percentage and so on. You can also talk about obstacles that may come in front of you, so that’s definitely something to take into consideration.

Managing and organizing your food truck business

In this section you need to cover the ownership information. This means the legal structure, owner names, stock information, the ownership type, stock information and so on. You will also have to add profiles of the management team.

Talk about the service and product line



What you want to do in this section of the food truck business plan is to cover your products and menu. You also want to show where the products are when it comes to their lifecycle. In addition, it’s important to talk about any intellectual property and what future plans you have for your business.

Marketing and generating sales

Every business needs to grow and expand, and marketing plays a major role here. Talk about the methods you are using to grow the company, how you are distributing your products, how you want to enter the market and reach your customers.

Aside from that, your food truck business plan should also have funding requests and financial projections. You want to have these at the end, since your potential investors want to see what profits you expect and how much money you want to make your product a reality. All you need to do is to start writing your food truck business plan right away and start generating funds from investors. Make sure that you have accurate, realistic information, as investors can figure out right away if your projections are unrealistic. However, if you do your homework and come with a great food truck business plan, you will have no problem getting the funding you need!



Listen to "Marketing Food Online Food Entrepreneur" on Spreaker.