How do Starbucks NFTs work

Access to Starbucks Odyssey, the company's blockchain-based loyalty program and NFT community, is being granted to the first group of beta testers in the United States. The existing customer loyalty program at Starbucks, known as Starbucks Rewards, will be expanded thanks to the new project. Odyssey introduces a new platform where users can participate in a variety of interactive activities referred to as "Journeys". When customers complete a Journey, they are eligible to receive collecting Journey Stamps, which are what Starbucks refers to as NFTs. Members of the Starbucks Odyssey program will be able to get Stamps, a non-fungible token (NFT) with a coffee-themed design that will be held on the Polygon blockchain, once they have accumulated about 500 points.

Other Journey Stamps will feature either timeless designs or seasonal cup art themed around the "Gift-wrapped magic" theme. Starbucks will begin inviting some of the users who are on the waiting list to try Odyssey and provide feedback on the initial experience. The business declined to disclose how many individuals had put their names on the waitlist, but they did state that the level of interest "far beyond" what they had anticipated it would be. As players progress through Odyssey, they will earn NFTs, each of which will have a point value that is proportional to how uncommon it is. If they do not, their names will be added to the list of those who are still awaiting an invitation.Because this program is a subset of the bigger loyalty program that the firm offers, all members who wish to be eligible for an invite to participate in Starbucks Odyssey must first have a Starbucks Rewards account.

The coffee shop chain is able to develop a community through the program by connecting with the customers who have been most loyal to the business. A portion of proceeds from the sales of these NFTs will be donated to charity.