How has TikTok changed advertising?

The Evolution of Advertising on TikTok is a critical aspect of digital marketing, reflecting the platform's exponential growth and transformation. Initially a Chinese app called "Douyin," TikTok gained international recognition in September 2016 and became a goldmine for brands seeking to connect with Generation Z. In January 2019, TikTok introduced its self-serve ad platform, democratizing ad creation and allowing businesses to advertise on the platform. Influencer partnerships and branded hashtag challenges became popular in the formative phase of TikTok advertising. TikTok introduced several advertising formats, such as branded hashtag challenges, in-feed ads, branded effects, TopView ads, and e-commerce features. These formats have significantly impacted the advertising landscape, allowing brands to engage in meaningful dialogue with consumers and create engaging narratives. The platform's commitment to innovation and the pursuit of better, more immersive advertising experiences is evident in its evolving advertising landscape. As TikTok continues to evolve, so does its advertising, ensuring a future filled with novel and engaging experiences for brands and users alike.