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Developing a Marketing StrategyMarketing is about identifying your target client and communicating your message: how you will make their life better as a result of doing business with you. This requires you to conduct market research and define your target market, as well as determine how your company will stand out from the competition and build a business strategy. Here are some suggestions to get you started: 1. Revise or develop a marketing strategy for your organization.2. Re-evaluate or begin your market research efforts.3. Identify and narrow down your target audience and niche.4. Create a one-of-a-kind selling proposition (USP). 5....