Who came up with the KIND bar?

The story of the KIND bar begins with its founder, Daniel Lubetzky, a Mexican-American entrepreneur with a passion for health, wellness, and social responsibility. Born and raised in Mexico City, Lubetzky studied at Stanford University and later earned a law degree from Trinity College in Dublin.

In 2003, Lubetzky identified a gap in the market for tasty, nutritious snack bars made with simple, recognizable ingredients. Frustrated with the overly processed and sugar-laden options available at the time, he set out to create a snack bar that would not only taste great but also promote health and well-being. This vision eventually gave birth to the KIND bar, a product that would go on to revolutionize the snack bar industry.