what type of food truck is most profitable

Posted by Damian Roberti on

What type of food truck is most profitable








What type of food truck is most profitable

Having spent a decade in the exhilarating world of the food truck industry, I've encountered numerous business models and culinary concepts. I've seen businesses flourish and fail, and in the process, I've discerned a few food truck types that tend to yield more profitability. Here's an informative and educational delve into this subject.











1. The Gourmet Food Truck

The rise of the gourmet food truck has reshaped the industry landscape. Despite higher operational costs, gourmet food trucks often command higher prices due to the premium, high-quality ingredients they use. One example is a gourmet seafood truck I encountered in Los Angeles that offered dishes like lobster rolls and grilled shrimps. Their lobster roll, costing them about $4 to make, sold for $15, creating an impressive profit margin. This truck averaged $1,000-$1,500 daily in revenue, compensating for their higher ingredient costs.












2. Ethnic Cuisine Food Trucks

Ethnic cuisine trucks have found great success due to their uniqueness and the diversity of food they offer. A Korean BBQ food truck, for instance, sells bulgogi beef and spicy pork tacos, appealing to food lovers who crave fusion foods. I've witnessed a similar truck grossing about $900 per day with dishes priced from $7-$12. They sourced ingredients locally, keeping their food cost relatively low, thus maintaining a healthy profit margin.







3. The Fast-Food Truck, What type of food truck is most profitable

Fast-food trucks, which typically serve items like burgers, fries, and hot dogs, are popular for their familiar and quickly prepared foods. These trucks can maintain low food costs — a burger that costs about $2 to prepare can sell for $8, offering an attractive profit margin. Given their popularity and rapid service, a successful fast-food truck in a good location could easily rake in $1,000 a day.








What type of food truck is most profitable

4. The Specialty or Concept Truck

These trucks focus on one unique item or concept. An example is the Wafels & Dinges truck in New York City, specializing in Belgian waffles. Their food costs are relatively low due to the simplicity of the ingredients, and they can charge premium prices for specialty toppings. This model can yield significant profits with revenues ranging from $800 to $1,200 per day.

5. The Breakfast Food Truck

Catering to the early morning crowd, breakfast trucks serve items like coffee, bagels, and breakfast burritos. Since breakfast ingredients are typically cheaper, the profit margins can be high. For example, a $1 cost coffee can be sold for $3, and a breakfast sandwich costing around $2 can fetch $6. These trucks can make around $700-$900 daily, assuming a steady stream of customers.









Costs and Revenues

Costs and potential revenues in the food truck business are shaped by multiple factors including the truck type, equipment, food cost, location, and business hours. After a $60,000 initial investment in a used truck and $10,000 in kitchen upgrades, I spent roughly $2,500-$3,000 monthly on food supplies, $1,000 on fuel and maintenance, $1,500 on labor, and $300 on various permits and insurance.









Even at the lower end of the revenue spectrum — about $700 a day — my food truck business was able to generate roughly $15,000 per month (considering 22 working days), allowing for a comfortable profitability after deducting expenses. Of course, as revenue increased, so did profitability.









The most profitable food truck for you will largely depend on your passion for the food you're serving, the local market demand, and your business acumen. The food truck industry is as challenging as it is rewarding. With a clear understanding of costs, potential revenues, and the right food concept, you're well on your way to creating a successful food truck venture, What type of food truck is most profitable



here are 12 websites that provide valuable resources on the food truck industry and related topics:

  1. Food Truck Empire: (www.foodtruckempire.com) A hub of information about how to start and grow a food truck business.

  2. Mobile Cuisine: (www.mobile-cuisine.com) A site offering advice, articles, and news for prospective and existing food truck owners.

  3. Roaming Hunger: (www.roaminghunger.com) This platform provides details about various food trucks around the country and also offers resources for starting a food truck business.

  4. Food Truck Operator: (www.foodtruckoperator.com) Offers industry news, trends, and resources for food truck operators.

  5. Street Food Central: (www.streetfoodcentral.com) A blog that provides useful information on starting and running a successful street food business.

  6. National Food Truck Association: (www.nationalfoodtrucks.org) An association that offers support and resources to the food truck industry.

  7. Small Business Administration (SBA): (www.sba.gov) While not specifically food truck-focused, the SBA offers general advice and resources for starting a small business, including food trucks.

  8. Eater: (www.eater.com) A food blog that often features stories about food trucks and the food truck industry.

  9. FoodTruckr: (www.foodtruckr.com) Offers a blog, a book, and a podcast all designed to help food truck owners succeed.

  10. Restaurant Engine: (www.restaurantengine.com) This website offers resources for all types of restaurants, including food trucks.

  11. Insure My Food: (www.insuremyfood.com) Provides information about insurance for food trucks.

  12. The Balance Small Business: (www.thebalancesmb.com) While not specifically food truck-focused, it has valuable articles about starting and maintaining a food truck business.