Here are ten crucial points to think about while designing your packaging to keep in mind if you are currently in the midst of preparing it.
1.The Character of the Brand
Putting your company's emblem on a product is only one small part of establishing a strong identity for your business. People are aware of brands, and they go looking for the ones they favor. Customers can more easily discover the items they are acquainted with amid the thousands of other products on the market thanks to branding. Having a distinct brand identity is also necessary for the following reasons:
It would not have been possible for Kleenex to become synonymous with tissues without the assistance of branding. Other businesses have also been successful in cultivating client loyalty by providing items for a specialized market that are tailored to the consumers' way of life. In spite of its name, the term "Brandless" is a highly effective branding tool. Their plain packets, which do not include names other than those that identify the items contained within the box, speak to customers who are sick of being marketed to over and over again. Third Love is a bra firm that has attracted clients by offering bras that match their natural curvature. As a result, the company has established a devoted customer base, which is another example of a company that has built a loyal following.
It relates the history of your organization.
There is a story behind the creation of each and every product that is now on the market. Every firm that makes food goods does so for a certain purpose, whether it is to provide customers with something that is organic and devoid of genetically modified organisms (GMOs), something that is just plain tasty, or something else entirely. Customers will be able to tell at a look if your food is a party in a bag, clean and nutritious, or fresh and down to earth if the packaging is done correctly and tells the story of what the food is.
provides reassurance to clients on the stability of the firm
Nobody likes to develop feelings of attachment to a product, just to find out that it will soon be taken off the market. Given the precarious financial situation of major brands such as Borders, Hostess, and Toys "R" Us, it comes to reason that smaller businesses have an even slimmer chance of being in operation. Customers may feel more comfortable trying out a new product if the existing brand has a strong reputation.
It gives the appearance that smaller businesses are much larger.
A common oversight made by many smaller businesses is the attempt to cut costs by managing their own branding efforts. Because of this, the appearance that you give off could not be quite professional. We've all encountered a business card that seems as like it was printed off in a rush, as well as websites that were hand-made and, as a result, were not welcoming to users. These subpar goods may turn off the same clients that the company hopes to win over, which would be disastrous for the company even before it has a chance to begin operations.
It is well worth spending additional time and money on developing your brand identity because it is one of the most important things you can do to control the success of your product. This is because developing your brand identity is one of the most important things you can do to control the success of your product.
Shape, purpose, and aesthetic appeal
When creating the packaging for your food, it's not a terrible idea to take a leaf from architectural design services and use some of their ideas. To encourage customers to make a purchase, the packaging must first and foremost be appealing before it can be considered useful. For instance, when the Sun Chips firm attempted to improve their brand recognition by switching to biodegradable bags, they failed to take into consideration how noisy the bags would be. In point of fact, they were so loud that Sun Chips removed the chip bags after recordings of individuals measuring the decibels of opening them went up online. This happened while people were opening the chip bags.
The biodegradable bag was a wonderful concept with regard to branding and aesthetics; nevertheless, it was just too noisy to be practical. It is important for the packaging of food goods to not only appear appealing when displayed on shop shelves but also to fit in well with the other products there.
Color Me Blind, on the other hand, has created a very useful range of supermarket goods geared at those who are visually impaired, and they have nailed it. These items are a consistent slate gray color, and any decorations are elevated to the point where they can be felt in addition to being seen. The words are written in English as well as in Braille, with the intention of making shopping at the grocery store as simple for the visually impaired as it is for sighted people.
The company also has the goal of initiating conversations about the challenges that are faced by the blind. The method in which they integrate practicality, aesthetics, and branding in their packaging helps them set themselves out from competitors.
Determine whether or not the packaging is appropriate for the contents.
Cereal, cookies, and other foods that are more fragile than chips have to be packaged in a container that will prevent them from breaking while they are being transported. This is also true for chip packages. Goods that go into the freezer or refrigerator need to be packaged in containers that are resistant to the condensation and other elements that can be present in those areas.
The expectations of the consumer are still another aspect to bear in mind. A client who has been accustomed to the experience may be dissatisfied when they purchase a can of soup that does not come with a pop-top lid. When it comes to cheese, nobody bats an eye when wax is used as the packaging, but same strategy might not work as well with another product.
The packaging must fulfill the expectations of the consumer, come up with an innovative design, and comply with all applicable rules regarding food safety. To get all of these elements to cooperate with one another might require a delicate balancing act.
The well-known chip brand Pringles was able to do this with their instantly recognizable chip containers. The customer's needs are satisfied, the chips are protected from breakage, the flavor is maintained, and the canister lives up to expectations. It serves as an excellent example of a corporation that was able to find original solutions to all of their packaging issues and do so successfully.
Maintain a Low Complexity
Because so many people who have power in the food industry scrutinize the lists of ingredients on packaging, it is more crucial than ever before to represent the ease of use of your product. No longer will labels be so cluttered with a bewildering assortment of colors and information; those days are behind us.
The primary selling point of the product is depicted in a single image that is placed in the middle of the product's package, and the remaining space on the box is left blank. This design aesthetic has recently gained popularity among product packaging designers. This design approach not only produces an enduring appearance that is unaffected by fads but also. Additionally, it helps clients see your product as being cleaner than other items of a similar kind and enhances the adaptability of the design.
Make the unique selling point of your product the focal point of the design of the product's packaging if it has one. Is the material that you use for your packaging totally biodegradable and kind to the environment? Put it on display. When you manufacture your product, do you just make use of a small number of basic ingredients? Make the primary component of the product the focal point of the design of the package.
5. The adaptability of the design
When you have successfully built a brand that customers instantly know and like, it is a very rewarding moment. What steps must be taken, however, when it becomes necessary to switch that brand's packaging to a new format? If your product becomes successful, customers may want it packaged in snack-size portions, in bulk, or combined with their other preferred meals. This implies that the design that people have grown to identify with your product may not transition well to other sorts of packages if you don't design wisely. This is something that people have come to associate with your goods.
For the lifespan of your brand, it is a helpful approach to have a design that can easily be translated to packages of various sizes.
6. Begin the distribution of limited editions
Many of us, as soon as we see the first leaves of fall starting to change color, make a beeline for our neighborhood coffee shops in search of the first pumpkin spice flavored products to hit the market. The seasonality of food, which used to play a significant role in our society, has largely been lost to us as a result of modern advances in technology and transportation. The pleasure of food, however, begins to wane when it may be consumed at any moment of the day or night. When you make anything available in a limited quantity, the desire for it rises among buyers since they are aware that their opportunity to try it will not last forever.
This does not simply contain products available during specific seasons. Both Mountain Dew and Lay's are well-known for creating limited edition varieties of their products; in particular, limited edition flavors of their potato chips. You may encourage more consumers to search for your product in the hopes of seeing their preferred taste again by coming up with a distinctive flavor for your product and only offering it some of the time.
7. Conduct research about the available material choices
For several rational reasons, food packaging typically makes repeated use of the same materials over and over again. The aesthetic value of packaging is not its sole purpose. It is necessary that the food be safeguarded while also being preserved in this manner. This indicates that the materials used for packaging are often hygienic, cost-effective materials such as plastic, glass, or other similar substances.
You might try to differentiate yourself from the competition in a niche market by utilizing materials that are not as frequently seen in the sector of the food industry in which you operate. Milk is often sold in containers made of plastic or cardboard; nevertheless, some dairies have resumed the practice of bottling their milk in glass bottles, which is a novelty that consumers like.
Even though there are just a select few sorts of materials that may be used for the packaging of food, becoming creative with the types of materials that are permitted to use is a wonderful approach to get people interested in your product. Because the bottle's exterior is made of wood, Firewood Vodka stands out when displayed at a store that sells alcoholic beverages.
The bottle has a certain element of whimsy to it, and the material contrasts with the sea of plastic and glass that is all around it, so it is bound to attract the attention of interested consumers. It serves as an excellent illustration of proper packaging that other package designers may go to for guidance and inspiration.
Even though there are apparent constraints on what you can do in terms of materials, selecting materials that can make your package stand out from the crowd is a good method to gain an advantage over other businesses in your industry.
8. To cut costs and save money, exercise your creative side.
It is all well and well to have elaborate packaging for high-end luxury items, but what about packaging for products that are aimed at people with lower spending limits? It might be difficult to create a beautiful box that will attract buyers without depending on pricey materials, but inventive ideas can frequently help keep costs down and provide for attractive packaging at the same time.
If you put some thought into it, you should be able to come up with a packaging solution for your food product that satisfies all of its requirements without being prohibitively expensive.
9. Consider Your Options Regarding Color and Pattern
Altering the product's design or texture in some way, as well as adding a splash of color, are also effective ways to grab the attention of potential buyers.
In a study that was carried out by WebPageFX, buyers were given little more than 90 seconds to form an opinion about a product. The researchers discovered that between 62 and 92 percent of customers formed their judgment of a product only based on the color of the package.
You could have even less time than that to attract the attention of a consumer who is attempting to choose a product if they are strolling down an aisle of a grocery store while you are trying to sell them anything. It is important to give some thought to the color and design of the product you are making.
Consumers are influenced in a variety of ways depending on the hue. Yellow is one of the hues that is absorbed the quickest by the human brain. It is also known to promote hunger while simultaneously placing consumers in a positive frame of mind. On the other hand, blue is seen as an unappealing hue, but consumers link it with trustworthiness.
Doing research on how people perceive a color initially might assist lead you through the process of producing your packaging if you want that color to be the dominant one on your product's packaging.
10. Make use of the packaging to draw attention to the benefits offered by the product.
When a buyer picks up a product that piques their attention, they frequently examine the packaging to see whether or not the product fulfills the requirements they have specified. This may imply, for someone who is concerned about their weight, evaluating the food to see how many calories it contains, if it is low in carbs or whether it satisfies any other dietary constraints. Others could have a need for something hot to nibble on or something sweet to delight in.