Seven steps to selling food on Shopify.
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Are you keen to start making money by selling food on Shopify? If so, you’ve come to the right place! This short guide introduces you to seven crucial steps you need to take to set up your food business on Shopify, so you can start making money and delivering a great quality service. Sound good? Let’s dive in and take a look.
- Get to know the law.
Wherever you are in the world, you need to familiarize yourself with the law when it comes to selling food. For instance, if you sell food online in the EU, you have to adhere to certain safety requirements and apply for the appropriate licenses. Every country in the world will have its own requirements, so do your research beforehand.
QUICK NOTE MAKE SURE TO INCORPORATE YOUR FOOD BUSINESS. EVEN SELLING ONLINE YOU NEED TO PROTECT YOUR BUSINESS, AND A SIMPLE LLC IS EASY TO MAKE ONLINE.
- Decide on your offer.
When you’re familiar with food selling legislation, it’s time to decide what type of food you’re going to sell on Shopify. Do you fancy yourself as a talented vegan baker? Or maybe you make exquisite jams, chutneys, and marmalades from natural ingredients? Whatever your thing, you need to decide what you’re going to sell so you can start your business plan.
- Build your brand.
It’s time to build your food brand. Come up with a name, design a flashy logo, and you’re ready to launch on Shopify. You will also need to design labels and packaging, set up your social media pages, and design any marketing leaflets and fliers you want to put out there. When your brand’s all set, you’re ready to jump in and create your store.
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- Create your product collections.
Shopify enables you to create product collections to help manage and market your products. For example, if you’re selling handmade cheeses, you might want to create seasonal or regional collections, to offer your customers variety when they’re shopping on your store. Collections help to drive up your average spend, too.
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- Confirm your pricing.
One of the hardest things about setting up your food store on Shopify is deciding on how much to charge. You will need to conduct some market research and see what other sellers are getting for similar products, and you will also need to be aware of variations in different markets. You’ll need to factor things like packaging and delivery into your final retail price.
You’re now ready to launch your Shopify food store! You will need to develop a comprehensive marketing strategy to attract customers to your store, and you will likely make use of social media and other online marketing strategies to promote your food store in the early days. You can find some helpful tips for promoting your Shopify store on this blog.
- Review and pivot.
After your first month of selling food on Shopify, you should review your processes and learn from your experiences to date. You might find that you need to change your suppliers or improve your delivery options, or maybe even relocate to a commercial kitchen to service the increase in demand. Whatever you find out, you might need to pivot and change direction slightly to ensure your food business has the best chance of success.
So, there you have it! Seven steps to selling food on Shopify. It’s an exciting time to be getting into e-commerce, and if you tap into a popular niche, you could be on the way to running an extremely successful food business on Shopify.
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