Can you use SEO on eBay

You need to check a few boxes to convince eBay that you are meeting their fundamental requirements for a quality listing and to prevent being red-flagged. eBay allows you to reach new clients who otherwise might not buy from you directly because they are unfamiliar with your brand. Google places a greater emphasis on relevance variables when it comes to finding the most relevant results for a search, eBay does. On eBay, the search results give a much higher value to measurable revenue outcomes than other factors do. On eBay, the conversion rate, and sales speed all play a significant role in determining which sellers and products should be displayed in search results.

Amazon uses a catalog-based method that Amazon compiles all of the available vendors of a product onto a single listing page for that product. This indicates that conducting a search for a product on eBay may return hundreds of distinct product listing pages for the same product but from various sellers. Refrain from including any links that are not pertinent. If your listing violates any of eBay's policies, including the following, eBay will not hesitate to terminate your account. eBay gives you slightly more leeway than Amazon does in terms of being creative with your product page because you are responsible for developing your own product listing.

However, one of the most common mistakes that new eBay sellers do is utilizing their listings to drive traffic away from eBay and onto their own pages. Include details such as the product's condition, price, and shipping cost in the description. This is especially true in comparison to Amazon, where FBA has standardized a significant portion of the shipping expectations. This is not a distinction on eBay anymore, and it is scarcely even something to think about. The following are some simple steps you may take to ensure that your eBay listings are of a high quality, that they are well optimized, and that they do not violate any of eBay's policies.

Items that are offered with free delivery receive a higher ranking in the search results on eBay. Customers want items immediately, at a low cost, and they want them immediately. eBay must strike a balance between these competing interests when it comes to providing search results. Examine the product listings of your competitors in the same market as you to determine where there may be area for differentiation.