Can you use SEO on eBay

Posted by Damian Roberti on

Can you use SEO on eBay

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Let's get started with some fundamental advice for listing items on eBay. Before you can begin to modify your content for search engine optimization (SEO), just like with any other search engine, you need to check a few boxes to convince eBay that you are meeting their fundamental requirements for a quality listing and to prevent being red-flagged.

1. Create detailed explanations. Can you use SEO on eBay

Selling in a marketplace such as eBay allows you to reach new clients who otherwise might not buy from you directly because they are unfamiliar with your brand. This is one of the most beneficial aspects of selling on a market like eBay, particularly for less well-known companies and sellers.

Customers of eBay can have peace of mind when making purchases from sellers or brands that are new to them or with which they are not familiar because of the precautions and assurances that eBay has designed to protect customers and maintain a quality catalog across millions of merchants.

Can you use SEO on eBay

eBay takes care to ensure that its users always have a positive experience. It is a foolproof strategy to infuriate your customers to provide product descriptions that are misleading, incorrect, or incomplete.

Maintain the satisfaction of both eBay and your consumers by including

Full and accurate descriptions of your product, information about the return procedure and the warranty, shipping and handling fees and timing, information about the return procedure and the warranty, and accurate information about the place from which you are shipping.
2. Avoid overusing your keywords in your content.

Although aspects such as keyword density are taken into consideration in eBay's algorithm for determining the order of search results, you won't be able to game the system by overstuffing your listing names and descriptions with keywords.



Can you use SEO on eBay





Can you use SEO on eBay

When it comes to finding the most relevant results for a search, Google places a greater emphasis on relevance variables than eBay does. For example, Google gives a greater weight to term density than eBay does. On eBay, the search results give a much higher value to measurable revenue outcomes than other factors do.

When you search eBay's search engine for the term "Men's Shoes," a listing on eBay with the title "Shoes Shoes Men's Cool Shoes Footwear and Shoes" is not going to help your product become more visible in the results. It will make your listings look poor and it will impact your conversion rates, which will lead to fewer sales and less revenue for your business.

On eBay, the conversion rate, sales speed, and revenue all play a significant role in determining which sellers and products should be displayed in search results.





Can you use SEO on eBay

It is not in your best interest to use antiquated SEO strategies that have little prospect of producing results.

3. Avoid creating many identical listings.

The catalog-based method that Amazon uses compiles all of the available vendors of a product onto a single listing page for that product. However, eBay continues to permit individual sellers of a product to have their own product listing pages.

This indicates that conducting a search for a product on eBay may return hundreds of distinct product listing pages for the same product but from various sellers. Can you use SEO on eBay

When you are up against so many other sellers, it may seem like a good idea to increase your chances by duplicating your product listing and perhaps even modifying a few pieces of content in order to target different search terms. This may seem like a good idea when you are competing with so many other sellers. This is something that eBay despises.

Their seller-based product listing catalog system is already complicated enough and can be problematic at times; this is something that they are attempting to address with PBSE listings (Product-Based Shopping Experience listings). They do not want merchants to create duplicate listings because this is the last thing they want to see happen.

Your search rankings will suffer, and you run the risk of having your listings or possibly your entire eBay store deleted if you violate any of the listing regulations that eBay has, including the rule that prohibits the creation of duplicate listings.
Can you use SEO on eBay

4. Refrain from including any links that are not pertinent.

On eBay, merchants who sell the same goods as each other are able to display their own unique product listing and include their own content, however on Amazon, they are unable to do any of these things.

If you are one of several retailers who are selling the most recent model of the iPhone, you can use your product listing page to showcase why you are the best seller to buy from — for more reasons than just your price point. This is especially useful if you are competing with other retailers who are also selling the iPhone.

Can you use SEO on eBay

eBay gives you slightly more leeway than Amazon does in terms of being creative with your product page because you are responsible for developing your own product listing. The eBay selling experience provides a larger opportunity to properly sell clients on your brand, your items, and the service you can promise them. This is true even if you are selling your own specifically branded product.

You can take full advantage of it by providing links to additional information about your brand, the product, the shipping experience, customer service, and warranty information—basically anything you can think of that will assist the customer in making their purchasing decision and help you get their business.

However, one of the most common mistakes that new eBay sellers do is utilizing their listings to drive traffic away from eBay and onto their own pages, or connecting to content that isn't pertinent to the product in question or the decision of whether or not to buy it from eBay.

If any of eBay's policies are violated by your listings, including the following, eBay will not hesitate to terminate your account:

Can you use SEO on eBay

directing customers to your online store where they can purchase the item at a lower price, linking to marketing sign-up forms, or linking to products that are complementary to the one being purchased.
5. Honor all of your delivery commitments.

When it comes to shipping times, you need to establish targets that are precise, clear, and attainable and then adhere to them.

However, if your shipping experience often falls short of your promises, eBay will take action against you, and your product visibility will suffer as a result. This is because eBay understands that things do not always go as planned, and so does not anticipate 100% on-time delivery rates.

Dropshipping is permitted on eBay, but only if you can meet customers' demands within the maximum 30-day delivery window that eBay provides.

Can you use SEO on eBay

What Constitutes a Successful Listing on eBay?

It could appear as though optimizing your listing for search discoverability and optimizing it for sales and conversion are two separate (and often competing) factors to take into consideration. On the other hand, the majority of eBay's search algorithms are designed to bring up the items that users are most likely to purchase based on what they are looking for on the website.

Discoverability and conversion are therefore two sides of the same coin as a result of this. Customers' decisions to make a purchase on eBay are heavily influenced by the same criteria that have the greatest impact on the visibility of a seller's products in response to a specific eBay search.

The following are some simple steps you may take to ensure that your eBay listings are of a high quality, that they are well optimized, and that they do not violate any of eBay's policies. 

Can you use SEO on eBay

Include details such as the product's condition, price, and shipping cost in the description.

These fundamental aspects are what set your product apart from others on the market, which is especially important to keep in mind when you are competing with other sellers that provide products of the same make and model as yours.

product condition.

Over eighty percent of items listed for sale on eBay are brand new at the present time. This is not a distinction on eBay anymore, and it is scarcely even something to think about. If, on the other hand, you are dealing with refurbished or resold products, it is absolutely necessary to express the condition of the object as accurately as is humanly possible.


When deciding between two products that are otherwise equal, the majority of purchasers will give pricing the most weight. As a result, one of the first things that eBay's algorithms will assess is price in the event that it is able to identify a group of sellers who are selling the exact same goods. It is frequently the decisive element in situations where all other aspects, such as delivery or quality, are of same importance.


The second most popular factor that eBay shoppers take into consideration is shipping costs. The combination of price and shipping is a major differentiator when looking at competing sellers, which is why it is a priority for eBay's search algorithms. This is especially true in comparison to other marketplaces, such as Amazon, where FBA has standardized a significant portion of the shipping expectations.

Although having a lower pricing than your competitors will benefit your status in the search rankings, what eBay actually looks at is the price of the item in addition to the shipping cost. When selecting how much to charge for your goods in comparison to those of your competitors, you need to take into consideration how much they charge for shipping, as well as how the cost of this adds up to your total pricing.


Customers will appreciate your efforts to make the purchasing process more convenient for them when you offer free shipping by including the cost of shipping in the selling price of the product. Items that are offered with free delivery receive a higher ranking in the search results on eBay.

However, the cost of shipping is not the only consideration. Customers want items immediately, at a low cost, and they want them immediately; therefore, you can gain an edge by getting your products into the hands of customers sooner than your competitors can. Because offering shorter timeframes on your standard delivery or providing options for expedited shipment might assist get your goods featured higher in eBay search results, consider using one or both of these strategies.Can you use SEO on eBay


Some clients want things sooner and are willing to pay for them, while others are content to wait if it means that they will get a better price as a result of their patience. When it comes to providing search results, eBay must strike a balance between these competing interests. Examine the product listings of your competitors in the same market as you to determine where there may be area for differentiation.

Let's imagine, for the sake of illustration, that a number of merchants are providing competitive rates and free shipping, but the delivery time is extended, and that none of the sellers are providing a next-day shipping service. If you want to improve your ranks in search engines and please clients who are willing to pay more for faster service, you might want to consider providing next-day shipping as an option.


Can you use SEO on eBay