What is SEO and how does it work

Search Engine Optimization (SEO) is the process of acquiring traffic from free, organic, editorial, or natural search results on search engines. Organic search results are displayed lower on search engine results pages than paid search results pages. Paid search results appear at the top of the page; organic search results can take weeks or even years to appear. When it comes to paid search engine results, Google offers more data than can be captured in the Google Analytics platform. Organic search engine optimization results receive clicks from approximately 70% to 80% of searchers.

The return on investment (ROI) can be more difficult to calculate when using organic search, but it often increases with time. For sponsored search, the landing page is a must for both organic and paid search engines. Comparative features of organic and paid search engine results. Knowing how search engine optimization (SEO) is growing can keep you at the top of your game and give you an advantage over your competition. The most crucial thing to note is that user intent is included in both sponsored and organic search traffic. Backlinks play a significant role in this, as they contribute to the overall reputation of the website.