What is SEO and how does it work

Posted by Damian Roberti on

What is SEO and how does it work

An Explanation of What Search Engine Optimization Is (SEO)

Let's begin by posing the most apparent question possible: what exactly is search engine optimization (SEO)? First of all, "Search Engine Optimization" (SEO) is the process of acquiring traffic from free, organic, editorial, or natural search results on search engines. This type of traffic is referred to as "natural search." Its purpose is to boost the position of your website in the search engine results pages. Keep in mind that the higher the website appears in the search results, the more people will visit it.

A successful search engine optimization strategy encompasses a wide range of actions, such as locating relevant keywords that have a high potential for search traffic. Developing content of a high quality and usefulness, as well as optimizing it for both consumers and search engines. I make sure to provide pertinent links from reputable websites. Examining and evaluating the outcomes

These days, search engine optimization is generally regarded as a vital marketing task. Want to learn more about What is SEO and how does it work  keep reading.

What is SEO and how does it work

The key differences between sponsored and organic search engine results

It is essential that you have a solid foundational understanding of the differences between organic (natural) search, also known as SEO, and paid search right from the start. There are five primary distinctions between the two:


The primary distinction is that organic search results are displayed lower on search engine results pages than paid search results are. Paid search results appear at the top of search engine results pages.


Time is another significant factor that differentiates paid search from organic search. In contrast, the results of an organic search can take a longer amount of time—often weeks, months, or even years—to appear. You can get results very instantly with paid search, often in as little as a few minutes. Therefore, if you want to be successful with organic search, you need to play the game over the medium to long term.

What is SEO and how does it work?
When it comes to payment, well, as the name says, you pay for traffic that comes through paid search results. A cost-per-click (CPC) model underpins pay-per-click (PPC) advertising models. This means that you are responsible for paying a fee each time a user clicks on your advertisement. You may buy traffic to your website by paying Google to show your ad whenever a visitor searches for your term. This is an alternative to depending on organic traffic to get visitors to your website. Traffic from organic search results doesn't cost anything, but it does need an investment of your time as well as your resources.


When it comes to paid search, calculating the return on investment, also known as ROI, is a significantly less complicated endeavor. This is due in part to the fact that Google offers more keyword data than can be captured in the Google Analytics platform. On the other hand, ROI may remain the same over time with paid search or even decrease. The return on investment (ROI) can be more difficult to calculate when using organic search, but it often increases with time. Organic search has the potential to provide an excellent return on investment over the course of a longer time frame.

portion of the total traffic.

Paid results receive clicks from approximately 10% to 35% of searchers, while organic search engine optimization results receive clicks from approximately 60% to 70% of searchers. 

Comparative features of organic and paid search engine results.


What is SEO and how does it work

There are some parallels to be drawn between paid and organic search as well as the differences that distinguish them.

Keyword research

Both sponsored and organic searches are conducted through the use of a search engine, and in both cases, the user is required to enter a term. Therefore, you should conduct keyword research for both organic and paid search engines.

Landing pages

Developing landing pages is a must for conducting either type of search. Connecting the landing page to the website is necessary for search engine optimization. For sponsored search, the landing page can be the identical one that you use for organic search, or it can be an entirely different page that is completely separate from your website and sits off to the side.

in regards to What is SEO and how does it work in referring to traffic.
The generation of traffic is a primary objective of both paid and organic search optimization strategies. The most crucial thing to note is that user intent is included in both sponsored and organic search traffic. This means that a person who is asking Google a question or searching for information is in an active mindset, and as a consequence, they are more likely to take action once they get the information they were looking for.
The three pillars that support search engine optimization. What is SEO and how does it work


What is SEO and how does it work

Knowing how to get your brand, website, or organization found by searchers is a basic skill for a digital marketer, and understanding how search engine optimization (SEO) is growing can keep you at the top of your game and give you an advantage over your competition. Although search engine optimization (SEO) frequently undergoes minor adjustments, its fundamental principles do not change. We can split search engine optimization down into three primary components or pillars that you need to be familiar with and consistently implement:

Technical Optimization

In search engine optimization (SEO), "technical optimization" refers to the practice of carrying out operations on a website that are intended to boost SEO but are not connected to the site's content. It frequently takes place out of public view.



What is SEO and how does it work

On-Page Optimization

The process of ensuring that the information on your site is relevant and provides a wonderful experience for users is referred to as "On-Page Optimization." It involves targeting the appropriate keywords across your material and can be accomplished through the use of a content management system. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are all examples of popular content management systems. Other examples include Wix. Lastyly about What is SEO and how does it work

Off-Page Optimization:

The technique of improving the search engine rankings of your website by engaging in actions that are not directly related to the website itself is known as "off-page optimization." Backlinks play a significant role in this, as they contribute to the overall reputation of the website. What is SEO and how does it work.