How Do I Put SEO on My Website

Posted by Damian Roberti on

How Do I Put SEO on My Website


What exactly is SEO?

It is vital to have an understanding of the inner workings of search engines such as Google, Bing, and others in order to comprehend what search engine optimization is. How do they decide where they should be in the search results? You can probably imagine that there are a huge number of websites on the internet that cover topics that are similar to yours.

A search engine like Google will index website pages if nothing more can be determined about them.

Imagine it as a modern-day equivalent of one of those outdated yellow phone directories, but in digital format.

As soon as you publish your website online, "search engine bots" will crawl it in order to analyze the data it contains and index it appropriately. This ensures that your website will be included in relevant search results.

It is now possible for search engine bots to comprehend the contextualized information (text, structure, and non-text content) that is located on your website and to index it based on a variety of criteria, including relevance and authority.

The optimization of a website for search engines is what comes into play at this point. The optimization of a website for search engines is referred to as search engine optimization (SEO). It involves optimizing websites in such a way that search engines can grasp the relevance value of such websites and rank those websites appropriately in search results.




How Do I Put SEO on My Website

Regarding search engine optimization (SEO), let's get one thing straight:

The individual pages on your website are what search engines index; not the site as a whole. This indicates that you should perform your SEO effort on each individual page.

What makes SEO such a big deal?

The significance of SEO was discussed in the prior section, so we are already familiar with its significance. Consider how you typically go about finding things so you can get a better grasp on this concept.

Let's imagine you go to Google because you want to get information about a particular subject, such as "best tools for email marketing," and you type that into the search bar. You enter it exactly as it is, or perhaps you will just type in "tools for email marketing." You will instantly be presented with a list of the findings.

Which one are you going to click on?

Have you ever checked out the second or third page of the results? Most likely not, and even if it does happen, not very frequently.

This example demonstrates why it is necessary to utilize SEO. Your total search ranking will improve if you make sure that your pages are optimized for search engines.

Your goal should be to be on the first page of the search results that your customers are viewing, or even better, within the top few listings, as this will result in a rise in the number of visitors to your website.

How Do I Put SEO on My Website

Tutorial on how to optimize search engine results for a website

Let's take a look at ten crucial SEO for beginners techniques that you can start implementing right away in order to optimize your website.

1. Carry out research on relevant keywords, and make use of the right terms.

In search engine optimization, keywords are of critical significance. People will be able to find your post when they conduct an internet search for a subject that interests them since the keyword identifies the primary focus of the content and is what makes it possible for them to do so.

When searching for something, individuals will basically type in the keyword. This is what we call a "keyword." Because of this, you need to make sure that the search intent of your target audience is aligned with the keyword that you are using. Either a short keyword like "digital marketing" or a long-tail keyword like "how to construct an effective digital advertising campaign" are both acceptable forms of this keyword.

In general, shorter terms receive more searches than their longer counterparts. This makes it more challenging to place them in a ranking. Long-tail keywords receive a smaller number of searches overall, but in compared to other keywords, they are exceptionally particular. The benefit of this is that you are able to target the specific demographic of people who are interested in it. It is recommended that you use a combination of long-tail and short-tail keywords in your content.

In addition to this, it's a good idea to think about how often people search for the intended keyword and how difficult it is to rank for. The search volume provides an indication of the frequency with which people look for a particular keyword. A greater number of persons searching for this term indicates that they are more interested in the subject. On the other hand, the rank difficulty reveals how challenging it will be to achieve a certain position in the results of a search engine.

How Do I Put SEO on My Website

When optimizing a website, keywords play a significant role, but they are not the only aspect to consider. In order to increase traffic, you need to put your attention on other vital issues.

Let's take a deeper look into some more tactical approaches to optimizing your website.

2. Sprinkle keywords all throughout your page.

There is a unique set of pertinent keywords on each page and post of the blog. The keyword that should be used for this piece is "SEO for Beginnersrds." The phrase "SEO for Beginners" will serve as the article's keyword. That's probably the term you were looking for when you found yourself on this page.

In a perfect world, your chosen keywords would be included in the

The heading of the post

The web address of the page in question is: The initial and concluding paragraphs of the article. Within the body of the text, dispersed naturally throughout the post The metadata of the photographs that are used.

Put them in as long as they don't get in the way of the natural progression of the piece!

Be wary of the practice known as "keyword stuffing," which will be elaborated on more in this piece.

How Do I Put SEO on My Website

3. Integrate Search Engine Optimization into Your Permalinks

When you open a webpage, you will see the URL in the address bar. This is known as a permalink. Your website's permalinks convey a lot of information about its organization as a whole; they shouldn't be too long and should, at the same time, explain the content of the page in a way that is easy to understand. both for the person reading the page and the bot that is indexing your website.

As was discussed earlier, bots used by search engines will go through all of the pages on your website in an effort to fully comprehend the content of your site and index the pages appropriately. Make sure that the words in your URL are easy to understand and significant. For instance, if you run an online book store, you should organize your pages using permalinks so that visitors can see what it is that they are accessing and so that you can better contextualize the material as a whole. It clarifies the hierarchy for search engines, which is helpful for search engine optimization.

How Do I Put SEO on My Website

The following is one possible format for this:

Is the address of your website

It's possible that consumers will be able to find all self-help books by going to the page.

They can obtain information on a particular book in this category by going to This page is where they will find the information.

Because a permalink is irreversible, as its very name suggests, it is critical that you select the appropriate ones for each of your pages. Utilizing particular dates or information that could be subject to modification is not encouraged.

Why? Your page should, ideally, have consistent updates made to it over time. Better search engine optimization can be achieved by having a page that has been live for a considerable amount of time. You should avoid creating pages that you will inevitably erase as much as possible. Just because older pages have been around for longer does not automatically give them a higher ranking. They achieved a high ranking because, over the course of time, they managed to suggest authority by generating traffic, creating links, and doing other things. It is essential to be able to update your pages with new and pertinent content, and this calls for the creation of a URL structure that is not time-bound.

Imagine that you are going to create an article entitled "The Top 5 Marketing Tips for 2020." This is a very interesting subject! However, you should omit the year 2020 from the permalink. You will be able to modify the post in this way, and then in the future you can write about the "Top 5 Marketing Tips for 2021.""

Pages dedicated to individual holidays, such as Black Friday, are subject to the same regulation. Because it occurs on an annual basis, you should bookmark this page and go back to it in the years to come.

How Do I Put SEO on My Website

4. Add inbound links to the material you already have.

If the post you are working on right now is connected in some way to another post you have already written, link the two together.

It is standard procedure to include hyperlinks inside your content that connect it to other articles and pages located on your website. This will contribute to a better user experience by assisting the reader in further discovering similar information and navigating to other pages on your site. Additionally, this will assist bots in indexing and contextualizing your websites, which will also help improve the user experience.

How Do I Put SEO on My Website

5. Create content that is of excellent quality.

No more keyword stuffing!

Naturally, you should strive to provide content that keeps the readers interested. Be sure to cover the topic in its entirety, and don't leave out any material that could be relevant to the discussion. It is imperative that you provide your audience with a summary of the desired topic as well as replies that are tailored to their specific requirements.

It is not always the case that a greater number of words suggests a higher level of quality; nevertheless, if it indicates that the subject matter has been explored in depth, then it can be beneficial. According to the information provided by, there is a connection between the number of words in an article and its ranking, as well as a connection between the level of depth provided by the article and its ranking.

In addition to thoroughly addressing your subject matter, you should strive to write in a way that is not just straightforward but also elegant and conversational. In the sake of achieving a high keyword density, you should avoid scattering your keywords across the body of your content. The attempt to game the system by stuffing as many terms as possible into as many relevant spots will not succeed, and many users will be penalized as a result of their dishonesty.

Search engines are extremely sophisticated and are able to detect keyword stuffing in content.

How Do I Put SEO on My Website

6. Image optimization

Images are of critical significance from the point of view of readability. They help readers envision the text, which in turn makes the content easier for readers to comprehend. However, they are also essential for search engine optimization because they make it easier for crawlers to access your website. It is not possible to crawl an image; however, the ALT-text, or image description, can be crawled and indexed. Images themselves cannot be crawled.

If you use your keyword in the image's ALT-Text, you can increase the likelihood that Google will index the image for that particular phrase.

Have you ever taken the time to look at the pictures that are displayed at the very top of your search results? They are also an excellent approach to direct visitors to your website, which in turn demonstrates that both your website and your photographs are pertinent to the subject matter that was searched for. Compressing your photos is another element that should not be overlooked. The speed of a website is an essential factor in search engine optimization, and the size and format of images can have a significant impact on this factor. Therefore, you need to ensure that your photographs are properly optimized. Utilizing technologies for image compression makes accomplishing this task simple.

7. The length of time required for page loading

Your website's page speed is a component that Google has considered since 2018 when determining where websites should be ranked. This makes page speed an extremely essential element.

People spend a matter of milliseconds on your site before deciding whether or not they will continue exploring it further or leave immediately.

A website that loads quickly guarantees a positive experience for users. Because of the limited amount of time that people are prepared to wait these days, if your page takes too long to load, it will have major effects, which will result in a greater bounce rate. [Cause and effect] The bounce rate is not a criteria that directly effects your ranking; rather, it is closely connected to the speed at which your page loads.

How Do I Put SEO on My Website

8. Don't forget your mobile version!

Because more and more people are using their mobile phones to access the internet, it is imperative that your website be optimized for use on smart devices. If you don't, you'll end up with a high bounce rate because, let's be honest, no one wants to stay on a website that isn't formatted correctly for their phone. If you don't, you'll wind up with a high bounce rate. Incorrect formatting may result in irksome flaws, such as buttons that do not function properly or the requirement to scroll to the side in order to view the page in its entirety.

People will want to stick around and look around your website more if they have a good time using it, which is further evidence that the page is pertinent to the term that you selected.

As a matter of fact, mobile layout is considered to be of such significance that Google has indicated it would soon begin indexing websites with a mobile-first focus.

How Do I Put SEO on My Website

The ninth, SEO Technical

In section 3, we went over how to create an effective website structure, which is something that may already be regarded an element of technical SEO.

However, technical SEO encompasses more than just selecting the appropriate keywords and permalinks. Developing a design that is responsive for your website is the focus here. Because of the topic's high level of specificity and technicality, it goes beyond the scope of what would be covered in an SEO guide for beginners. Nevertheless, I feel it's necessary to bring it up at this point.

Collaborate with a technical SEO professional and with your team in order to gain an understanding of how the optimal website structure and design should appear for the audience you are trying to reach.

10.Update your sites and content.

You should schedule regular SEO audits so that your material may be kept up to date.

Especially considering the rapid pace at which information and trends are evolving, and the fact that you do not want your search engine results to suffer as a result of using content that is out of date.

Examine the content of older web pages and sites, making sure to examine it and determine whether or not it has been properly optimized. It is more likely that your ranking will suffer as a result of your content if it serves no purpose and is not optimized in accordance with the requirements.

How Do I Put SEO on My Website

Keep in mind that you need to market both your postings and your content.

Work on search engine optimization (SEO) is never finished, but with enough time and practice, you can go from an SEO for beginners guide to a more sophisticated position. One of the most effective strategies for boosting your website's position in search engines is to maintain a regular publication schedule for topical blog entries (also known as "fresh content"). After you have produced outstanding content, you should market your pieces so that they are seen by an even larger audience.

Sharing them on your social media platforms and distributing them via a newsletter are two organic ways to accomplish this goal. Or through the use of paid advertising (PPC). Both are essential to the success of your marketing plan and ought to be implemented at some stage.

You will be able to establish a continuous flow of communication with your clients if you take an organic method.

Paid advertising assists in displaying your content to the appropriate audience and speeds up the rate at which traffic is increased to your website, both of which are beneficial to the SEO performance of your site.


How Do I Put SEO on My Website