How do you attract customers to your bakery?

Posted by Damian Roberti on

How do you attract customers to your bakery?

 

 Identify Your Target Market
To get a head start on your free restaurant promotion, one of the first things you should do is decide the type of patrons you would like to frequent your establishment. Who would you like to have dine at your restaurant, and why? As soon as you have determined who it is that you wish to assist, you can then turn your attention to the methods by which you can pique their interest in you. Are they likely to be elderly folks who will visit the establishment for the early-bird special? Are they fans of various sporting events who wish to attend your business in order to see the "big game""? Or are they college-aged young people who are more interested in the drink specials than anything else? Is it possible that your establishment caters mostly to families? It is essential to hone in on your target demographic right away, even though it is likely that you will want to service almost everyone.
Putting together a website
Four out of five customers do local searches on their smartphones or laptops in order to obtain information like business hours, directions, addresses, and product availability. It is essential to the success of your company to ensure that it has an online presence and is able to provide answers to fundamental queries such as its location, operating hours, and even the availability of its products. To your good fortune, maintaining a personal website doesn't have to set you back a lot of money, if anything at all.
There are numerous free tools available that, when used by users, may result in the creation of stunning and aesthetically appealing websites that are also free of charge. Some of these free websites even have the appearance of commercial websites. An entrepreneur may completely personalize their company's website by using website builders such as Wix, Weebly, Yola, Zoho, or Wordpress. Other builders include Squarespace. These user-friendly website builders allow users to easily drag and drop elements around the page, including the website's theme and color scheme, as well as photographs and fonts. When you are developing your website, be sure to use the following elements:

How do you attract customers to your bakery?



Menu - Be sure to include the pricing of the products on your menu on your website, as this is likely the primary reason that people will be visiting your site.


Include a section with details that informs customers a little bit about your company, including what you provide, how you got started in business, how many years you've been in business, whether or not it's family-owned and run, and other relevant information.


Customers will appreciate being informed of what's going on at your establishment so that they may make note of it on their calendars and plan accordingly for any upcoming events or specials.


Customers should be aware of your company's opening and closing times when providing this information.

How do you attract customers to your bakery?

How do you attract customers to your bakery?



Include a map of your location as well as instructions from major roads and interstates that will take people to your business. Customers will appreciate having this information at their disposal. Once they have arrived, it is essential to let clients know where they may park their vehicles. You might want to try adding a widget for Google Maps to your website so that clients can click on it and be promptly guided to your restaurant by use of driving instructions provided by Google Maps.


Include a phone number that customers can contact to make reservations, or include a link to an app like OpenTable so that visitors may take advantage of the ease of reserving their table online! Reservations


Include multimedia content such as photographs and videos of your establishment, its most famous meals, and the important events it has hosted.


Connect your site's visitors to your Social Media profiles so that they may continue to interact with you after they leave your site.

Create a blog to help establish your brand.
The purpose of a website is to inform potential customers about your restaurant's hours of operation, menu offerings, and specials. On the other hand, the purpose of a blog is similar to that of your social media accounts; they are meant to entertain your readers and build the brand of your establishment. It is essential for a restaurant to have a strong brand since it provides the chance for the establishment of brand loyalty among the restaurant's clientele. Blogs, on the other hand, are more suited for writing longer pieces than social media platforms such as Facebook and Instagram, making them an excellent choice for elaborating on forthcoming business developments or alterations.

 

How do you attract customers to your bakery?


The creation of a blog for your restaurant may assist you in a number of additional ways in addition to assisting you in growing your brand. Blogs, for instance, have a more casual tone and are a wonderful chance for your company to engage with its consumers on a more personal level. You may also build excitement among your consumer base by blogging about the new products on your menu or the planned events at your establishment. In addition, the blog that is associated with your eatery provides a forum for consumers to provide feedback in the form of comments, testimonials, and ideas, all of which may be beneficial to the development of your company.
The Internet's Directories
Consumers in this day and age are accustomed to living in a society in which they want information to be supplied instantly. The vast majority of research now takes place online, and many company directories have abandoned the traditional Yellow Pages style in favor of an online interface. Websites such as Yelp, Yahoo, Google Places, Yellow Pages, Super Pages, and Switchboard all provide business owners with the opportunity to build their own page listings for free. Include information that will make it easier for people to locate you in local search results, such as your contact information and a link to your website.
Join the business organization that serves your community.
Becoming a member of your local chamber of commerce may not be completely free, but it is significantly more cost-effective than many of the other marketing tactics that are now available. You may become a member of the chamber of commerce in your community, which is an organization that acknowledges companies located all around the community, for a price that is only a little bit more than what it costs each month.
Why Should You Become a Member?

 

How do you attract customers to your bakery?



The public's impression of your company will improve if it is affiliated with a prestigious group such as a chamber of commerce. This will provide your company more credibility.


Your company will be included in chamber newsletters and other publications when you become a member of the local chamber of commerce, which will result in an increase in the amount of exposure it receives in the local community. Your name will gain more exposure in the community as a result of this free press. Be aware that the price of joining the organization might range anywhere from $500 to $2,000 based on the number of employees that your company has.


Establish chances for networking: This cost-free kind of advertising establishes a connection between you and other proprietors of businesses, which paves the way for the gathering of useful connections and facilitates the flow of information between you.

How do you attract customers to your bakery?


We are responsible for organizing events and promotions.
Hosting events that customers will look forward to attending each week is an additional successful method of advertising your company that can be found here. Customers need a cause to visit your restaurant, and you can provide them that reason for free by hosting events such as trivia nights, karaoke music, happy hour, and unique sampling opportunities. If someone wins one of your trivia evenings, you might award them with a gift voucher; this would immediately offer them an incentive to visit your establishment again. Contests are another method for increasing brand awareness since they encourage customers to participate and take action to increase their chances of winning a prize. Since it is probable that your clients would order a costly beverage to go along with it or an entrée to start, offering coupons for free desserts or appetizers is a good way to encourage them to spend more money at your establishment.
Create Buzz
Will you be holding a party to celebrate the great launch of your restaurant? Or, perhaps you will be the host of a sizable event, a portion of the revenues from which will be donated to a significant cause. You should present these concepts to the media or put out a press release about the events that are taking place at your restaurant since it may result in a reporter wanting to cover the story without charging you for their services.
Patrons Should Be Involved
Using your computer to create a direct and personal connection with your clientele is one of the easiest and most cost-effective ways to engage in effective forms of free promotion for your company. You may use customer feedback cards as a method to evaluate the level of service provided by your restaurant. These cards will also assist you in collecting information such as names, email addresses, and birth dates, which you can subsequently utilize to construct an email marketing campaign. Send clients coupons when their birthdays are getting close, and also send out e-mail blasts with notifications and special offers outlining events that are happening at your restaurant. To avoid running afoul of any of the regulations outlined in the Telephone Consumer Protection Act, ensure that you make your intentions regarding the collection of information from consumers, such as their telephone numbers, very plain before beginning the process.
We establish cooperative relationships.
Building partnerships with other local businesses in the neighborhood whose goods are complementary to those of your own is an excellent method to expand your professional network and promote the visibility of your company. For example, if you run a smoothie shop or juice bar, you should consider forming a partnership with a nearby yoga class or gym because the two businesses are likely to share consumers. If you want to reach more individuals in the community, one method to do so is to promote each other's companies by offering discounts to the community.
Get Involved

 

How do you attract customers to your bakery?


The public's perception of your company might improve if they learn that it supports a variety of philanthropic causes and actively participates in their execution. Because they will be acting as advocates for your company, it is important that your workers take part in events that take place in the community. You might also consider donating merchandise to an organization that is working toward a worthwhile goal since there is a good chance that you will recoup revenues by receiving that much back in free promotion.
Becoming a sponsor for local school clubs and sports teams might offer a significant chance for the name of your restaurant to reach groups of people in the neighborhood. However, becoming a sponsor does not come without any financial obligation. In addition, sports teams competing at elementary, middle, and high school levels require financial aid. In exchange for this assistance, your company's name, logo, and brand will be featured on baseball jerseys, posters, and banners at locations where big audiences are anticipated.
Social Media
Participation in social media platforms like Facebook and Twitter offers proprietors of eating establishments a cost-free marketing channel that is both extensive and common. It is believed that one person out of every four makes use of social media on a daily basis, and that 4.2 billion of those users obtain this information straight from their hand-held devices. In order to get the most out of their time spent on social media, business owners of restaurants should limit themselves to a small number of platforms initially and concentrate their efforts on maintaining a high level of customer engagement through high-quality posts, conversations, and other activities. The following social media methods are some of the very best ways to promote your restaurant without spending any money:

How do you attract customers to your bakery?


Facebook, which is widely recognized as the most extensive social network, is responsible for 19.59 percent of all traffic on the Internet. Anyone, including company owners, is able to develop relationships with other users and create their own page on which they may describe stuff about themselves, including images, videos, and updates. Additionally, they are able to upload and share films and photographs. Facebook also provides you with free analytic information on how well your status updates and links are rated, allowing you to clearly see how effectively your business is reaching other people and how well your business is doing overall.

A piece of advice: while designing your Facebook page, be sure to include an eye-catching cover image. This will be the first thing that people see when they arrive at your page. You should often update this image so that it corresponds with the many holidays, seasons, events, and other promotions that you wish to highlight in your restaurant.


Tip: Create special deals for your consumers that they can only take advantage of if they "do" something for you, such as "liking" your Facebook page, following you on social media, or mentioning you in a post. These deals should only be available for a limited time. In exchange for their participation, customers may receive a discount voucher to use at your establishment, and each time they logged into Facebook, they would be tied to your company.

Twitter
Every single day, there are more than two billion searches conducted on Twitter, as reported by the IACP Center for Social Media. By becoming a member of an online community that permits people to make updates using no more than 140 characters, you can ensure that your eatery will be the next one featured. Twitter is a great platform to utilize for advertising your events, menu items, and offers because consumers don't have to spend much time reading it.



How do you attract customers to your bakery?


As a helpful hint, make use of Twitter's 280-character restriction so that you may share visually appealing information and capitalize on its advantages. A photo of the weekly event, a new trademark dish, or a flier advertising a special offer should be displayed on the bulletin board.


A useful piece of advice is to distribute messages around times of the day when individuals are likely to be most hungry. Customers are likely to search for something to eat at various times throughout the day, including breakfast, lunch, supper, and the late night hours. Don't have much time to spare for something like this? You may save yourself time to focus on other tasks by scheduling and monitoring your tweets in advance with a program like Hootsuite or Tweetdeck, which allows you to do both!

Pinterest
Pinterest is a website that functions very similarly to a corkboard and allows users to "pin" their favorite online discoveries by using links and photos. It should come as no surprise that food is the most popular category on Pinterest, given that so many users come to the site in search of new recipes and ideas for new dishes.

 

How do you attract customers to your bakery?


A helpful hint for building a presence on social media is to ensure that your website is optimized for search engines. When users search for you, the likelihood that your pins, titles, and descriptions will be found increases in direct proportion to how descriptive they are.


Please feel free to post any relevant links or photographs to the restaurant business that you come across. Pins with links to nearby farmer's markets should be shown on your board if the farm-to-table concept is essential to the ethos of your company.


It is also important to design boards that divide down the sections on your menu, such as "appetizers," "signature salads," and "entrées," respectively. Take images of each of these goods and upload them to your website so that potential consumers can get a better idea of what you have to offer.

 

How do you attract customers to your bakery?



Instagram
If a picture is worth a thousand words, then Instagram is essentially a library full of pictures. This smartphone picture app allows you to rapidly share photographs that have been filtered and improved with your followers. If your target audience is comprised of users aged 35 and younger, Instagram presents a fantastic chance for your marketing campaign because 90 percent of its users are active on the platform on a daily basis.

A helpful hint is to incentivize your followers by holding picture competitions that they can easily participate by just tagging your business in their images on Instagram. Encourage consumers to take pictures of themselves with the products you want to sell the most by offering them the chance to win reward packages in exchange for doing so.


Include a link to your website and any other social media platforms you have in your Instagram profile.

 

How do you attract customers to your bakery?



These cost-free marketing and promotion tactics are likely to boost your restaurant's presence in the local community as well as on the internet, allowing you to attract more consumers to your establishment. You may do a good job of publicizing your restaurant by engaging in activities such as holding events, becoming a member of the chamber of commerce in your community, and talking to your customers. It is currently more necessary than ever before to become engaged with social media as a kind of free public relations due to the fact that 46% of people who use the internet rely on social media to influence their decisions when it comes to making a purchase.

 

How do you attract customers to your bakery?

0 comments

Leave a comment