How to Start selling baked goods from home

Posted by Damian Roberti on

Bakery Laws at Home
The first crucial thing to do before starting a home bakery is to make sure it's legal in your area. The rules governing home bakeries differ widely from state to state, so do your homework before starting your own business. Before you begin, check your state's Department of Health website to discover what is permissible under "cottage food laws.""

What Are Cottage Food Laws and How Do They Affect You?

Getting Started with a Home Bakery

Cottage food rules govern whether you can sell low-risk meals that you make at home. Baked goods, candy, pickled foods, dry goods, and tinned foods are frequently among these foods. Cottage food rules are intended for very small businesses, with many states imposing a limit on how much money your firm may make while still being considered lawful.

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These rules not only restrict your sales and the kind of foods you can prepare, but they also restrict where you can sell your goods. Farmers' markets, gatherings, roadside stalls, online, and even your own home are all permitted venues in many jurisdictions.

However, some states place tight restrictions on these locations. For example, what is lawful to sell at a farmer's market in one county might not be legal in another. Before selling your wares at a new location, make sure to check to see whether it is prohibited.

Additionally, even in areas where they are permitted, home bakeries may be banned in some jurisdictions. It is critical to examine your local zoning restrictions to ensure that you are not fined or shut down for starting a bakery in a residential zone.

Health Requirements, Certifications, and Licenses

Once you've determined that your state and government will allow you to operate a home bakery, you'll need to figure out what certificates, licenses, and health precautions you'll need. Cottage food rules in some states do not require small-scale companies to get licenses, but in others, certification and a business license are required.

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Changing the Layout of Your Kitchen

You may need to make alterations to your home kitchen's current layout before your bakery can start operating. Check your state's legislation to determine if any adjustments, such as the ones listed below, are required.

in a home bakery, decorating cupcakes

Additional sinks are being installed

separating your personal kitchen area from your food storage and preparation areas

Sprinkler system installation

Changing out your hoods or ventilation system

Considerations for Health Inspections

Home bakers may also be required to pass health inspections by your state. Health Officers may inspect everything from the equipment you use and how you store it to your work practices and sanitation measures during these visits. Inspectors could also be on the lookout for properly stored and served prepared foods and ingredients.

Certification for Food Safety

A food safety certificate is another qualification you may be required to earn. Many state-approved food safety courses are available to teach you how to avoid cross-contamination and foodborne illness by properly handling, storing, and preparing food.

While there are several restrictions governing home bakeries in many jurisdictions, with the right knowledge and qualifications, you may start a safe and legal business.

Costs: Upfront and Ongoing Charges

The next stage in starting your own home bakery is to create a detailed business strategy. You'll need to think about your initial expenditures as well as your financial estimates as you draft this plan. We've put up a list of costs to expect as you get ready to open your bakery:

Costs of Starting a Bakery at Home


Appliances for the kitchen

Fees for licenses


Ingredients or starting inventory

But just because there are a lot of costs associated with starting a small business doesn't mean you can't save money and cut back on your expenditures. Here are some useful hints for saving money with your new business:

To save money, buy smallwares, hand tools, and other bakery materials in bulk online.

Rather than buying groceries, buy your ingredients in bulk from farmer's markets or wholesale sellers.

Keep track of how much gas you consume. Limit your excursions to restock ingredients and supplies, and select how broad a radius you'd like to serve if you're planning to transport things.

To generate your initial sales, start with crowd-pleasing dishes. Experiment with more unique products as time goes on to keep your customer base interested.

Apply your startup expenditures to your financial estimates after you've totaled them up. You must detail your continuing costs and compare them to the results you expect as a consequence of your market research to develop financial projections for your bakery business plan. We'll show you how to find a target market for your home bakery in the sections below.

Market Research on Home Bakeries

One of the most significant components of your business plan is your target market, or the group you're marketing to. With so many different sorts of bakeries to pick from, you'll have to establish your expertise while also adhering to your state's product and venue regulations.

Here are some examples of target markets, along with recommendations for how to successfully capture their business. Check that these marketplaces are legal venues within your home bakery's jurisdiction before you try to sell to them.

Offices and Corporate Structures

This market may like to provide meals for their frequent morning and afternoon meetings. You can deliver your baked goodies on serving platters to these consumers for convenient sharing.

Market Products for Offices and Corporate Buildings

Muffins in various flavors

Pastries of various sizes



At the farmers market, a home baker sells bread.


Schools frequently host gatherings where your products could be provided, ranging from fundraisers to PTA meetings and class celebrations.

Products for the Education Sector

Cookies of various kinds


Cupcakes with decorations


If you live in a place where there are a lot of family-style diners and other busy eateries, they could be a wonderful target market for you. Many establishments would like to offer dessert alternatives, but lack the time or room to do so.

Items for the Restaurant Industry




Breads with Nuts

Specials for the season

Cannoli, tiramisu, and baklava are examples of regional desserts.

Customers who are concerned about their health

Perhaps you live in a neighborhood that is young, vibrant, and on the rise. Your target customers may be gluten-free or looking for low-calorie sweets to fit into their busy schedules, so this market is ideal for you to offer innovative dessert options.

Products for the Health-Aware Consumer


Cakes made without flour

Breads with nuts

Mixtures for hiking trails

Any allergens that may be present in your baked goods should be carefully labeled. It might also be a good idea to put vegan-friendly labels on things.

How to Promote Your Home Bakery

To get your bakery business off the ground, make sure your target market is aware that you're open for business. Here are a few ideas for promoting your home baking business.

Word-of-mouth marketing

You not only sell yourself but also establish relationships with clients by actively immersing yourself inside your residential community. These consumers will return for additional business and spread the word about your bakery if they are satisfied with the constant quality of your baked goods.

Social media and online marketing

Create a website for your bakery or a Facebook page for it. To get followers who could become your consumers, tweet about forthcoming discounts and share photographs of your products on Instagram.

At Local Events or Venues, Sell

In this instance, your products' quality will speak for itself. The more you make your high-quality baked goods apparent at your points of sale, the larger your customer base will get, and you'll be able to contact them for special orders.


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If you want to establish a home baking business, you'll need to familiarize yourself with a number of guidelines and regulations before you start investing. Check with your state and local governments to learn if home bakeries are permitted in your area, and if so, what licenses are required. After you've worked out all of your legal issues, you'll need to conduct market research and decide on a niche for your business. If you're starting a new home bakery, this article will help you through the process. Listen to "Cottage Foods Laws" on Spreaker.