How do beginners use Pinterest for business?

Posted by Damian Roberti on


How do beginners use Pinterest for business?



Marketing Food Online participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Our Blogs are for informational purposes only seek legal advice if needed. 




How do beginners use Pinterest for business

 How to Use a Business Pinterest Account: The Ultimate Guide

People often think of Pinterest as a place to find recipes, do-it-yourself projects, and fashion ideas. However, it can also be a very powerful tool for businesses.

In fact, Pinterest is not only one of the most popular social media sites in the world (it has around 445 million monthly users and is still growing! ), but it is also one of the best ways to get people to visit your website and buy things from you. If you aren't already using Pinterest to market your business, you are missing out on a huge chance to reach new customers and grow your brand.




Pinterest is different from other social media sites because it has unique features that make it great for advertising products and services. Users are already in a "shopping frame of mind" when they visit the site because it is so visual. This means they are more likely to buy your product after seeing it. Because of this, Pinterest marketing works well for industries like fashion, home decor, and food and drink.

On Pinterest, people spend more time looking around and exploring, which is different from other social media sites where people quickly scroll through their feeds. This gives you more chances to show them your product and make an impression that will last.

Here is a full guide on how to start using Pinterest for business.

How do beginners use Pinterest for business
A Pinterest business account is a free type of account that lets businesses use things like a verified website and rich pins. With a business account, you can use many features that aren't available with a personal account. For example, you can use analytics to see how your pins do and learn more about your audience.




How do beginners use Pinterest for business

With this great tool, you can make the most of Pinterest for your business and use it to reach new heights. Pinterest has been used by brands to bring more people to their websites, boost sales, and even raise brand awareness.

Read on to find out how to set up and use a Pinterest account for your business.

How Pinterest can help a business
People might not think of Pinterest as a likely social media platform for businesses. It doesn't have the same features as Facebook and Instagram, after all. Pinterest doesn't have a lot of features, but what it lacks in features, it makes up for in reach and engagement. Pinterest is now one of the best ways to get people to visit a website. Only Facebook is better.

People have a lot of wrong ideas about Pinterest, so let's clear up a few of them. First of all, Pinterest is not just for women, despite what most people think. 15.3% of the people in the group are men, and 8% are not known. Even though most users are between the ages of 25 and 34 (37.2% of all users), Pinterest has a large number of users in other age groups as well. For example, 19.8% of users (48.1 million users) are between the ages of 18 and 24, and 8.2% (20.2 million users) are between the ages of 45 and 54.




How do beginners use Pinterest for business

How does this affect businesses? That Pinterest is a great way to reach potential customers, no matter what age group you're trying to reach.

People also often think that Pinterest can only be used to promote physical products. But the truth is that you can promote almost anything on Pinterest, from digital products to services to events.

When it comes to pinning content, the key is to be creative and think outside the box. For example, if you're a wedding planner, you could make pins with helpful tips for planning a wedding. If you're a travel agent, you could share pins with beautiful photos of places around the world.
When it comes to using Pinterest to market a business, there are so many ways to do it. It gives you a chance to be creative and really show off the personality of your brand, which is a chance you shouldn't miss.
Now that we've busted some Pinterest myths, let's look at some of the business benefits of using this platform:




How do beginners use Pinterest for business
Reach a new audience: Over 70% of Pinterest users say they've found new brands and products they trust on the site.
Bring people to your website: Pinterest is one of the best ways to bring people to shopping sites. In fact, it gets 33% more referral traffic than Facebook, 71% more than Snapchat, and 200% more than Twitter.
83% of people who use Pinterest once a week have bought something from a brand they found on Pinterest.
Raise brand awareness: Generation Z is used to social commerce and now mostly buys things on social media platforms for a more personalized shopping experience.
SEO: Pinterest is a great way to boost the SEO of your site. Your site can rank higher in search results if your pins and boards have detailed descriptions and keywords.



How do beginners use Pinterest for business

Find out about your audience: With a business account, you can see useful information like which pins send the most people to your website and when your target audience is most likely to use Pinterest.
Brand authority: By making high-quality content, you can establish your brand as an expert in your field and build trust with potential customers.
What Every Business Should Know About Pinterest Terms
It can be hard to figure out how to use Pinterest, especially for businesses that are just starting out. Pinterest is like any other social media site in that it has its own language and features that can be hard to understand at first. Here are a few key terms that every business should know to help you get started:

Boards are where all of your pins live.

When you sign up for Pinterest for the first time, you'll be asked to choose a few things that you like. Pinterest will make a feed of pins for you based on what you like. Your pins don't just stay in your feed, though. They also stay on boards. Think of your boards as homes for your pins. You can have as many boards as you want, and each one can be about something different. A fashion brand, for example, might have boards for each season, type of clothing, and trend.




How do beginners use Pinterest for business

For Your Eyes Only: Secret Boards
You can make a secret board if you want to keep your pins secret. Only you and the people you invite can see what's on a secret board, so it's a great place to store sensitive information like marketing plans or product launches. To make a secret board, click "+ Create Board" and then choose "Secret."

Group boards let you work with other people
Group boards are a great way for businesses in the same field to work together. For example, if you sell home decor, you and other people who sell home decor could create a group board and share each other's pins. To make a group board, you just need to click "+ Create Board" and choose "Group."




How do beginners use Pinterest for business

The basic unit of Pinterest is a "pin."
Each thing on Pinterest is called a "pin." Pins are pictures that users can add to their boards, save, and share. When you upload an image to Pinterest, you will be asked to choose a board for it to live on. You can also write something about the image and link to it.

To make pins that are both interesting and useful, you should keep in mind a few things:

Images should be good and get people's attention.
Use keywords in a description.
Make sure your pictures are at least 600px wide.
Your pins should be about your brand and the products you sell.
When you're just getting started on Pinterest, it can be tempting to pin anything you think might be related to your business, no matter how small. But if you want to be successful on the platform, you need to think strategically.




How do beginners use Pinterest for business
The first step is to make boards that are related to your business and products. A cafe, for example, might have bulletin boards with recipes, tips for making coffee, and pictures of the cafe. Then, start putting high-quality pins on each board that are appropriate for that board.

As you make more pins and your audience grows, you can start to make pins that are more specific. For example, if you have a board for summer drinks, you could make pins for your own products as well as pins for fun drink recipes like iced coffee, lemonade, etc.
The key is to help your audience solve their problems and give them something of value. If you can do that, they'll come back for more and are more likely to buy something from you.




How do beginners use Pinterest for business

Repin: When someone else saves one of your pins
Repinning is when someone saves one of your pins to their own board. Repins are a great way to show your pins to new people, and they can also tell Pinterest that your pin is popular, which can help it show up more in other people's feeds. Click the "Save" button to repin someone else's pin.



How do beginners use Pinterest for business

Rich Pins: Add more information to your pins to make them better
Rich pins are different from regular pins because they have more information on them. Rich pins can be a product, a recipe, an article, an app, a movie, or a place. Rich pins can show the price and availability of your products on Pinterest for websites with product pages. Rich pins can also show how long an article is, how many ingredients a recipe has, and more.

With comments and likes, you can show that you agree.
You can like and comment on pins, just like on other social media sites. You can save a pin for later or show that you like it by clicking "Like." You can also leave comments on pins to start a conversation or give someone feedback. To like or remark on a pin, just click "Like" or "Comment."

Entering the Pinterest Market
You think you know how Pinterest works, right? In this section, we'll show you step-by-step how to set up your account.




How do beginners use Pinterest for business
Putting together a Pinterest page for your business

Sign up for a free Pinterest account at to make a profile for your business. If you already have a personal Pinterest account, you can turn it into a business account by going to your settings and clicking "Switch to Business Account." You can also make a separate account for your business.

Use Pinterest to promote your other social media sites. How do beginners use Pinterest for business
Take a moment to add links to your other social media sites to your Pinterest profile before you start making pins. This will make it easy for people to find you on other sites if they find your pins.

To do this, click on the "About" tab and add links to your Facebook, Twitter, and Instagram accounts. You can also put a link to your site and a short description of what you do. This is a great chance to show potential customers how your brand makes people feel.



How do beginners use Pinterest for business

Put up ads on Pinterest.
One of the best things about Pinterest for business is that it has ads, which are a great way to show your products to the millions of people who use the site every day. You can make different kinds of ads, like Promoted Pins, which look like regular pins but say "Sponsored" on them.

To make a Promoted Pin, make a normal pin first, and then click the "Promote" button. From there, you can choose the audience you want to reach, your budget, and other options. After you make your ad, it will show up in the feeds of users. 

Your website's analytics are yours.
Claim your website on Pinterest if you want to see how your Pins are doing. This will give you access to detailed analytics so you can find out which of your Pins are being shared and clicked on the most. Go to the "Settings" tab and scroll down until you see "Claim." From there, you can enter the URL of your website and prove that you own it by using a meta tag, an HTML file, or a DNS record.




How to use Pinterest correctly for business
There are right and wrong ways to use Pinterest for business marketing, just like there are right and wrong ways to do anything else in marketing. Make sure you remember the following tips to get the most out of this platform.
Check out hot topics and keywords.
Keeping an eye on what's popular on Pinterest and in your industry is the best way to make timely and relevant pins. You can also find out what people are looking for on your site by doing keyword research. Go to the Pinterest main website and scroll down to the "Trending" section to find popular topics. You can use Pinterest's search tool or a third-party tool like the Semrush Keyword Magic Tool to find keyword ideas.



How do beginners use Pinterest for business

Make advertising work for you.
A successful ad campaign depends on a lot of different factors, but one of the most important things to remember is that your ads should be relevant to your target audience. People are more likely to click on your ads if they are relevant. Use Pinterest's targeting options to make sure that your ads are as useful as possible. You can, for example, target people based on where they live, their gender, age, interests, and even the devices they use.

Look at how far you've come.
Pinterest Analytics is an unrestricted tool that lets you keep track of what you do on the site and see how well your pins do. Log in to your Pinterest account and click on the "Analytics" tab at the top of the page to get to it.



How do beginners use Pinterest for business

With Pinterest Analytics, you can keep track of how many people see your pins and re-pin them, as well as how many people click through to your website (CTR). This information can help you figure out what's going right so you can do more of what's working.

Put the "Pin It" button on your website.
This button draws people's attention and makes it easy for them to pin your material to their own boards. To add the Pin It button to your website, make a new button and then copy and paste this same code into the HTML of your site. You can also use Pinterest's widget builder to change the size, shape, and color of the button if you want to have more control over where it shows up.

Create Fun, Unique Content, How do beginners use Pinterest for business
What good is a pin if it doesn't have great images and copy? You're right. Nothing. If you want your pins to stand out, you should make content that is interesting and catchy. Think outside of the box and be creative with the pictures and words you use. Use a content creation tool like ImpactHero that can help you analyze and improve your content marketing funnel. This will do wonders for your business on Pinterest.

Use Rich Pins to get more attention
Rich Pins are special pins that include extra information, like the price of an item, the ingredients in a recipe, or the place where a pin was saved. If you have a business website, you can add Rich Pins to your products, articles, and recipes.
To set up Rich Pins for your webpage, you'll need to add a few code to your site and then verify it with Pinterest. When you're done, your Rich Pins will show up in people's feeds.



How do beginners use Pinterest for business

Tag Pins with Product Tags

If you have an e-commerce website, you should be excited because product tagging is a game-changer. You can tag products in your pictures and link directly to the merchandise page on your website with this feature. When a user hovers over the picture, they can see how much it costs and click to buy it. This is a great way to get people taking an interest in your products and boost sales.

Make sure you have a business account and that your website is verified before you start using product tags. Then, go to your settings and turn on the ability to tag products. Once that's done, you can start tagging products in your pictures.

Join group boards and make your own
Group boards are a bit like a networking event because they let you meet people with similar interests and share each other's posts. This is a great way to get more people to see your pins and to make connections with other businesses in your field.




How do beginners use Pinterest for business

Do a search on Pinterest for "group boards" to find boards where more than one person has contributed. You can also make your own group board and ask other people to add to it. Just make sure to set some rules so that everyone knows what to expect.

Improve your Pinterest game.
What works on social media today might not work tomorrow. It's important to keep your Pinterest strategy up-to-date so you can keep up with the latest trends and best practices.

The following is an example of a strategy:

Figure out your goals and aims
Look at the way things are right now.
Do research on keywords
Make new pins and boards.
Promote your content, keep track of the results, and make changes as needed.
Schedule your content automatically to make pinning it easier.
If you are manually pinning, it won't be long before you feel like you can't keep up. A better way to keep track of your content is to use a tool like Semrush's Social Media Tracker to automate your pinning schedule. How do beginners use Pinterest for business

With the Social Networking Tracker, you can make and post a lot of pins at once, which will save you a ton of time over time. Plus, the platform has useful features like being able to track how well a pin is doing and compare it to what competitors are doing.

Need quick answers to your burning questions about how to get your business started on Pinterest? Check out our Frequently Asked Questions page.

How do I set up a Pinterest account for my business?
You can turn a personal Pinterest account into a business account if you already have one.  style="color: #000000;">How do beginners use Pinterest for business   Here is where you can sign up for a business account on Pinterest if you don't already have one.

What's the difference between such a personal Pinterest account and one for a business?
Business accounts on Pinterest have access to tools and features that personal accounts don't have, such as analytics, promoted pins, and rich pins.

Do I need a website to set up a Pinterest account for my business?
No, but we really think you should! People will find it easier to find you online if you link your website to your Pinterest account.
Can my business use more than one Pinterest account?
You can link up to three Pinterest accounts to the same email address. One can be personal and the other two can be for business.
How do I change my personal Pinterest account to a business account?
Click "Convert to Business Account" in your settings. You will be asked to enter some information about your business, such as your website and the type of business you run.



How do beginners use Pinterest for business

Is it free to set up a business account on Pinterest?
Accounts for businesses are free. You can later switch to a paid account if you want more features, such as analytics.

Does my website need to be verified on Pinterest?
Verification isn't required, but if you're using Pinterest to market your business, it's a quick and easy way to enhance your SEO.

How do I make sure Pinterest knows my website is real?
Click "Verify with Website" in your settings. You will be asked to type in the URL of your site and choose how you want to verify it. We suggest using HTML tag verification because it's the simplest way. How do beginners use Pinterest for business