How do I start a TikTok store?

Posted by Damian Roberti on August 11, 2022

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Instructions on how to set up a shop on TikTok for your company.

In order to set up TikTok Shopping, you will need a TikTok business account; therefore, if you have not already done so, you should go and create one.

Get the appropriate app by downloading it.

You can create video advertising, track their results, and handle your orders all from within Shopify if you have a Shopify account and download the TikTok Shopify app. TikTok Shopify is available to anyone who has a Shopify account. TikTok Shopping and TikTok For Business Ads Manager may be accessed through the app thanks to its integration.

Downloading the TikTok for Business app is available to companies that have accounts with BigCommerce. This software will then install the TikTok Pixel on your storefront immediately. You will be able to simply track the success of your advertising initiatives if you use this method.

You have the option of directing customers to your Shopify or BigCommerce account to finalize their purchases there, or you may choose to have customers finish their purchases within the TikTok app itself.

Include a description of your company in your bio.

When someone visits your profile on TikTok, the very first thing they will see is your bio, and this is your opportunity to introduce your brand and the things you sell. It is essential to create a positive first impression and present information that is truthful regarding your company.

So, take a moment to introduce your company and explain what it is that you do. If you want to increase your SEO (search engine optimization) on TikTok, you should be sure to utilize terms that people are likely to search for. Find out more about search engine optimization (SEO) for small businesses.

Make sure that your product catalog is optimized for use with TikTok.

Because your purchasing tab will serve as the front door to your TikTok store, it is essential to optimize it in such a way that it provides users with a satisfying experience.

Make sure the photographs you use are of a high quality and that the overall aesthetic is in line with how you portray your business on other platforms as well as TikTok. Your product titles, in addition to fitting within the limit of 34 characters, should also provide a concise description of each item. Make full use of the description to include as many specifics as you can about the objects.

It is also essential to point out that the links that appear in product descriptions on TikTok cannot be clicked on, thus it is recommended that you avoid making use of them.

Use shoppable videos.

A new partnership between the video-sharing platform TikTok and the global leader in eCommerce, Shopify, will connect TikTok's viewers with Shopify's businesses. This implies that you will be able to connect your Shopify store to the TikTok app and sell things on the app directly through shoppable advertising and videos in the in-feed section of the app.

If you already have an eCommerce business hosted on Shopify, this is an amazing method to expand both your store's following and your TikTok audience at the same time.

Creating a profitable TikTok shop with these helpful hints

If you want to get the most out of TikTok Shopping, make sure to follow the suggestions that are provided below.

Make use of hashtags bearing the sponsor's brand.

Sponsoring a branded hashtag on social media that encourages viewers to generate their own content is one of the most effective methods to give your TikTok shop a boost in visibility and engagement.

If you want to make money off of TikTok by selling things, you will need to make sure that as many people as possible see your brand. Participating in TikTok's Hashtag Challenge Plus, which enables users to buy for things that are relevant to a sponsored hashtag, can increase the likelihood that people will take notice of you.

Add a CTA.

The phrase "purchase now" or "sign up" are examples of CTAs, which stand for "calls to action." These are brief statements that tell users what action you want them to perform, such as "buy now" or "sign up." It is possible to improve conversion rates by informing consumers of exactly what they should do next by including a call to action (CTA) in both your TikTok profile and content.

Make use of your call to action (CTA) to direct customers to your eCommerce shop, blog, other social platforms, or any other destination of your choosing. You may also utilize the bio space on your TikTok account to advertise discount codes and limited-time specials for the things you sell.

The following are some ways to promote your products:

Being proactive in the promotion of your products from the moment you open your TikTok shop is one more strategy to guarantee the success of your business. When you have a business of your own, it is only logical to advertise the things you sell on your account.

Move quickly and produce a handful of videos on TikTok that are solely devoted to directing your viewers in the proper path. Experiment with a variety of filters, and make sure you're keeping up with the most recent trends, so you can bring in more followers.

Make an effort to get the audience involved and make videos that people will want to watch again and forward to their friends. TikTok will recommend your material to other users an increasing amount depending on the number of people that see and share your videos. Visit the TikTok Business Help Centre if you are unsure about how to get started using the platform. There, you will find information on how to build up a campaign and advertise your business.

Collaborative efforts with influential people

If you haven't been keeping up with the unique trends, inside jokes, and subcultures that have developed on TikTok, it may be in your best interest to delegate the creative direction to an experienced professional. In this particular scenario, the authorities are TikTok influencers who dedicate their lives to using the network.

When you are trying to promote a product, the stakes are high, and it is easy for your material to get buried in the Tiktok algorithm. It is a terrific approach to reach new audiences to market your products or services by forming partnerships with TikTok influencers and asking them to promote them.

The trick is to locate a person who is interested in your brand and whose aesthetic is comparable to yours. If you make vegan soaps, for instance, you should aim to form a partnership with an influential person.

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