Prior to the advent of social media and cellphones, independent food companies relied mostly on walk-in visitation, print media reviews, and word-of-mouth buzz to generate revenue. Customers, on the other hand, are increasingly accessing information, deciding what to do with their time, and making purchases online in the digital era.
This creates significant opportunity for small, locally owned food businesses. However, a low-quality vendor with a large budget may still be able to attract a large number of customers simply because he or she can afford to rent the space directly across from the bus station, but a smaller, more ambitious artisanal bakery operating out of a home kitchen may now be able to compete successfully. Using the proper new media marketing and branding strategies, everyone has an equal opportunity to get a piece of the pie.
Here are five strategies to consider using in order to increase the visibility of your food company online and the number of clients that purchase your delicacies.
1. Share your achievements on social media.
According to the National Restaurant Association, the statistics published lately speak for themselves. 90 percent of restaurateurs feel that social media marketing is becoming increasingly important to their business's success. 95 percent of those surveyed are already active on Facebook or want to become so in the near future. There's a solid reason for this, too: social media sites are used by 28 percent of consumers to make restaurant decisions.
While much of the user activity on social media is centered on engaging with people in their offline social circles, the majority of the engagement on Pinterest is centered on common interests. In this way, Pinterest is a more effective platform for small companies to reach new customers than other social media platforms. And food is the most visited and pinned nicheinterest category on Pinterest, according to the data from Pinterest.
2. Disseminate Dynamic Content
Content marketing is all about creating authority via the dissemination of knowledge. In general, the more useful material you produce about your culinary sub-niche, the better you will rank in Google for related keywords. And, if your unique, dynamic material actually adds value to your target audience by addressing their interests, readers will spread the word about it among their peers and return to your site for additional content in the future.
Get your blog up and running as soon as possible so that your pages may begin to be indexed, which may take some time. You may start by sharing some of your favorite cooking ideas and hacks — they are usually entertaining to read about and share.
3. Participate in niche food photography communities.
Pinterest is only the beginning of the journey when it comes to promoting small food brands through photo-sharing groups. Super-targeted communities exist that you may or may not have heard of before, such as Foodily, Instagram, Purpple, Kitchen Artistry, dishPal, and food-oriented groups on Flickr, among other places.
Some of these platforms may have a limited reach, but the individuals who use them have already shown that they are interested in what you have to offer by signing up for your newsletter.
Instagram is a great place to find food. Food on Instagram (number 4) Make it possible to place orders online.
It's possible that you're already using your website as an eCommerce property, depending on the type of food that you offer. If your edibles are packaged in a way that they can be sent, this is an absolute must.
However, even if your product must be supplied within minutes after preparation, the potential for online ordering to increase sales is enormous. According to studies, electronic payment alternatives and digital self-service ordering are greatly desired by both restaurateurs and food consumers.
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Ordering over the internet 5. Make your website more visible in local searches.
Every month, Google receives more than two billion queries with a local intent – and that's just from desktop computers in the United States. More than half of all smartphone searches include terms that are connected to location. When you consider that the internet is a fantastic resource for individuals who are on the go and seeking for things to do with little notice, these statistics make a lot of sense.
Provide information about your location (including your city, region, neighborhood, and zip code) as well as information about related companies in your area and relevant activities taking place in your area to ensure that these individuals can discover you.
Additionally, double-check that your business is listed in as many local directories as feasible. You should refer to Hubspot's helpful list of 50 locally indexed company directories to appear on, but you may start with Moz's Getlisted.org, a search engine for local directory sites, to determine where you now stand in terms of rankings and visibility. While the Wix-integrated Site Booster app will handle many major listing submissions on your behalf for around $6 per month, the Site Booster app is not.
If organic local search results are too competitive in your region, pay-per-click ad networks such as Google AdWords and Facebook Ads can provide you a competitive advantage by using geo-targeted campaign settings.
Yelp is a business directory. Go mobile with the Yelp directory 6.
When people are hungry at home, they may question where they may acquire food, or they may raid their own refrigerators for supplies. However, when individuals are out and about, especially in an unknown place, they will resort to their cellphones for guidance. Make sure your website appears well on mobile devices to avoid leaving a poor taste in the mouths of potential customers who use these gadgets.
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