Should food trucks have a website?

Posted by Damian Roberti on

Should food trucks have a website?



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Should food trucks have a website

Why you should make a site for a food truck
It takes a lot of time and new technical skills to design, host, and keep up a website, right?

Usually not. There are many ways to make a website that helps your business instead of taking up a lot of your time and effort. When you start with a clear plan, you won't have to guess or worry as much.

A website that looks good and works well lets customers do business with you no matter where they are. Just make sure it works well with mobile browsers. This will help people remember your brand and let them share information and photos from your business. What a great way to spread the word!

In the end, a website is meant to work with other marketing strategies to raise brand awareness and sales.


Should food trucks have a website



Should food trucks have a website
Food Truck Webpage Goal attempts Checklist
You want your website to bring people to your business, so answer the questions below to figure out how much money it could bring in.

What do you want the site for your food truck to do?

How does the website for your food truck look?

How does your website fit into your plan for marketing?

Where will you host the website for your food truck?

When can you launch the website for your food truck?

Who is going to keep up the website for your food truck?

Plan for Food Truck Website Content
"Content" refers to all of the pictures, blog posts, and hours that are on your food truck's website. Your content strategy is the plan you make and follow to get that information on your website and/or social media pages.





Should food trucks have a website

As you start to think about your website, think about what you want it to say and what you want your customers to be able to do on it. Basic information is a must, like hours, menus, and specials. But it's up to you to decide how important it is and how much it stands out on your website.

Content and Pages
There are a few pages that all food truck websites should have, and depending on how you run your business, you may have more options:

A home page that leads people to the content

An "about" page with your food truck's hours, contact information, and story or idea
Your menus. PDF menus are becoming more popular and are easy to get to on a smartphone by scanning a QR code.
Forms for ordering single items and catering
Information about orders that is special or seasonal
A blog
An internet shop
Usually, all of a food truck's information is on its home page, including hours, contact information, important information about how it works, and a menu.
Here, it helps to know the basics of User Experience (UX design). A key part of content strategy is deciding where to put ones content and how ones customers will get to it.





Should food trucks have a website
Voice calls and texting
Content strategy is also about making sure that all of a company's communications have the same voice and message. As you make a content strategy for your website, think about how the content fits in with your food truck's mission, design, and "voice." For brand consistency, give all of the content on your website the same tone and message.

Research on Content Strategy
You might want to do some research on content strategy as your business grows or if you're rebuilding a website for a well-known company. Data can still guide creativity, and the best content strategy plans include research using focus groups, surveys, and other methods to guide how you manage and distribute content.





Should food trucks have a website

 Restaurant Marketing Plan
With this marketing playbook template and interactive calendar, you can make a marketing plan that will bring in repeat business.

Should food trucks have a website

When you make your website, make sure it works for people who may not know much about technology. It should be easy for everyone to use, even if they have a disability.

If you offer online ordering, you might want to put a link on each page of your website. So, no matter where on your site a customer is, they can start the ordering process.

The color scheme and fonts
Colors affect how people feel and think, and they set a tone and mood. Try to find digital colors that are close to the colors you already use on your trucks. This will help people remember your brand.




Color scheme affects how people see and feel about your website. Make sure to use easy-to-read fonts with high contrast on the background of your website. Should food trucks have a website

Another important design element is the size of the text on a website. Most of the time, sans serif fonts, which don't have "flags" at the ends of the letters, are easier to read on a computer. Make sure the text on digital menus is big enough to read on a smartphone screen, which is where most people will access them.





Images make your website look better and help it do better in search engine results. Take pictures of your food truck and menu items with a high-definition camera and use them in a smart way on your website and in digital menus.

With your food truck's website, you can market it.
Your website is a way to sell things. It gives your customers a digital way to find out about your business and, hopefully, gets more people to come in. But for it to do those things, it needs to be found on search engines and social media.

Should food trucks have a website

Plan for SEO
Search Engine Optimization (SEO) is a group of techniques that make it easier for search engines to "read" your content and make it more likely that your content will show up in searches.

This SEO for beginners guide from Search Engine Journal will teach you everything you need to know about keyword research, on-page SEO, and technical SEO to make sure that your website does well.





Should food trucks have a website

Plan for Social Media
The best websites make their social media links easy to find and clear, which encourages users to interact with other content streams. With links to new and updated content, your social media streams should also bring people to your websites.

Even if users don't click through, making your page easy to find increases the chance that it will get a hit, that a new customer will be interested, and that this will lead to new business.

Hosting and putting up a website for your food truck
Your website's "host" is the physical computer where your website's information is stored and where people go to see that information. You could host your own website in theory, but it's easier and more reliable to use a service like GoDaddy or bluehost. As part of their services, some web builders will let you buy a domain name and connect you to a host.



Should food trucks have a website
How to Pick a URL
It can be hard to pick the right URL for your site. domains are no longer available, and choosing a newer domain, which usually get less traffic, can be risky. If doesn't work, try adding the initials of your city, like