MARKETING FOOD ONLINE



Selling Food Online How to Start a Food Business [ Tutorial How to Make a Food Label ]

Posted by Damian Roberti on

Starting your food business you will need a GREAT label, and to help understand what you should have ON that label is this extremely informative video check it out below

Selling Food Online How to Start a Food Business [ Tutorial How to Make a Food Label ] I walk you through a new video showing how to create a Food product label step by step. I include a nutritional label, Barcode, and more!

 

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5 Additional tips for the perfect Label. 

  1.   Make sure the "type" of the label is what you need. What do I mean well to make sure the material is one you need. Online Labels offers dozens of finishes for label making. You can have glossy, matte, Colored, Transparent and many others to choose from. 
  2.  Make sure your size label is not too large. Many new food entrepreneurs make the mistake of making a great food product and then covering the packaging with too many or too large of a label. You should try to find a label that will cover only 30 percent of the face of the packaging. Measure the front from left to right and top to bottom then choose your label from Online Labels.
  3. Choose a color that will compliment your brand. So you have come up with a great brand idea and look! Make sure the color of the label is a great addition to it not take from the overall look. 
  4. make sure you have the right adhesive. What in the world does this mean? well, when you choose a label from Online Labels you can choose from several adhesives believe it or not. Some of the adhesives are peeled off, permanent, and so on. So make sure you ALWAYS get permanent.
  5. Lastly, be open to changing the style of your label as your product line grows. This is one thing I found works for us as we grew from just several items to over 300 items make sure you are open to the idea and keep evolving!

 Here is the Full Transcript for step by step.

So I wanted to sit down, I'm going to bring you this video on how to bring together the different elements of a food label. That's going to have a nutritional analysis, the barcode, and all the elements, including an allergen warning, and even a little statement about your business. And I'm going to show you the step by step tutorial, right over here on my laptop. And we're going to jump into that video right now. All right. So here is what I'm going to do. I'm going to give you a step by step tutorial as to how to make an FDA compliant food label. Okay? Now there's some elements to the label that you would need to finish on recipes.com. recipe.com is the website that I have did a couple videos on already on how to actually make your own nutritional analysis label.

Okay. Once you do that, now, this video is not going to be about making that. I'll put a link in the description down below. You can check out that video on how to do that nutritional analysis on recipe. So we're going to incorporate the nutritional analysis we're going to bring in as well as the barcode, the allergen label, and then a little description. And I'm going to show you how the finalized label will look. Okay? So go over to online labels.com, by the way, this is the website that I use for for years now. I think it's six or seven years. I'm not sure how long it's been, but I had done a lot of labels with all labels. The company itself is phenomenal. Their shipping is phenomenal. Everything about them, the labels, the selection, the variety is gigantic. And yes, I simply just use them for numerous snacks and candies that we make. So let's dive right into this. So go over to online labels.com. Now over here, you're going to get your, your account. Once you've created your account, absolutely free. By the way, you can just sign up, create an account. We're going to go over to my account. So I'm going to, I'm going to show you how to get to their software program called Maestro. All right. So let's go down here. Scroll down right here is where you want to be launch Maestro label designer. Okay. Let's launch that. Here we go.

All right. So now once this is up, now, keep in mind. You cannot use Avery. In other brands of labels, their templates are pre cut and set. Their labels are cut and set, and their templates are the ones that are specifically made for their labels that you have to use. So please don't think that you can go out and substitute labels. It will not work. Okay. Now I'm going to go ahead and create a label. And I actually have a new one in mind that I want to do. So you want to click on design, new, go to blank templates, and then you type in the item number that's going to be right here. Oh, L stands for online labels and then the number that's the label specific ID code. Okay. So I'm actually going to use one that I use all the time. It's actually, we have one here in the shop.

One zero, zero Oh L 600. There is, this is the one I'm gonna use for the example. And we want to start a new design. Okay? Alright. So now here's your blank tablet. These are all of the options you can do. Now. None of these are available until you begin to honest, actually start to add elements to your label. So let's go over here really quick. I'm going to bring on board a couple of images really quick. This is, uh, this is the crucial analysis that I did again@recipal.com, where I entered my recipe for a cookie. And again, this is just for example purposes. Um, this is, uh, an Italian cookie that we make. It's got frosting on an icing and stuff like that. So let me enlarge it really quick. I'll show you. This is actually what you can do. Look at this label.

It's awesome. Nutritional information. It's everything. Serving size, calories, fat, all the good stuff. Ingredients contains milk, eggs and wheat. So this is the type of nutritional analysis you can actually do yourself. Okay. Unbelievably easy. And again, check out the video down in the description below. It'll walk you through and show you how to get this. Now you're going to, we're going to add this element. Okay. I want to show you how this looks on this label. Okay. So we're going to shrink it down. So it fits and let's enlarge it just a little bit and maybe a little bit more. So now these square brackets around the perimeter of the actual PDF nutritional analysis, um, you can enlarge them. You can go up and down by obviously just grabbing one, going up and down. You can shrink it and resize it. Okay. Now you want to make sure when you, you, is that your label, whatever element you're bringing into the label, doesn't exceed the top of the label.

Obviously you can't do this, right, because it's not going to show, right? So it needs to be within the parameters, whatever, whatever size and shape you choose from the thousands of labels they have, you can definitely do it, but do it within the premise. So I'm going to go ahead and just put it on this side. Okay. Now I'm going to say, you know what? This is cookie that I knew. Well, I'm going to sell to a retailer who needs a barcode in order for them to scan the product, ringing up at the register and obviously maintain inventory and such. So now, by the way, you can also get barcodes. If you need barcodes again, I bring you all the resources you need down in the description. You can check and get yourself some barcodes. The company I have down there is actually a company I buy barcodes from, uh, for, I think four or five times.

We've actually bought several sets from them. Very fast, very easy, very easy. So now these are all different images that I've actually used for other labels and other stickers and such. So we have quite a few, but then when go down here and I'm going to bring into this an element of a barcode almost there. Just bear with me one second. There we go. Perfect. Okay. So there's the barcode. Now I need to shrink this down. So again, you want take your cursor and go to the upper corner of the box and just maneuver it, shrink it, and then drag and drop into your label. Now, what I'm going to do is go ahead. I want to leave it a little smaller in the bottom corner. Now, try not to go too close to the edge. You don't want to do this because during the printing, if you miss one of those bars during the barcode, it actually won't scan. You gotta have all the elements of the barcode there. Okay? So you want to drag it in. I like to keep it up. You know, visually I kind of guesstimate about a half an inch or so away from the edge. Okay. Now I want to bring in an element of texts. So I need to create a right here, add a text box to design, and I'm going to put the name of the cookie itself. And this cookie, it's actually an Italian cookie. So let me do this Italian Anna's cookies.

So I'm going to go ahead and not right here. You can center the text and I want to make it bold. So it stands out. Now, here is where you get the font. You can choose whatever style you like. Now. Literally again, online Naples has like hundreds of styles. I mean, there's all kinds. I'm going to go ahead and go with rock salt. Now let's make that. Give it a second. Now, keep in mind. When you create a food label, you need to make sure your text is legible. This is a really cool thought, but what I use it on this label? No, it's just very hard to read something more simplistic.

That one there is beautiful. Okay. So, but I want to enlarge it. So here's what I'm going to do. This is a neat, this is another trick, an element that you need to understand drag the text where you want it. Now, where are these texts box is within where it lies within the actual label. The text is limited to that size. So if I am pulled it open and enlarge it a little bit, I can actually increase it. And it keeps getting larger within the parameters of the box. Okay. So what I want to do is I don't want this text to be so side by side. So I'm going to actually put it like this. See all this space here. This is going to allow me to increase the text font size. See you look at this without disrupting the way the text is set so I can increase or decrease.

That's a little, obviously too big, but that their idea, it looks pretty good. Okay. So that's the name, name of my product. So I'm gonna leave there, but again, I'm not going to go right up to the edge, leave some space. Okay. Now you can change the color. I'm not really big on black and black and white all through. So you know what? Let's go with a green. Now, one thing to keep in mind, the green is kind of cool colors on this chart. You're kind of nice, but they're very light. Don't go too light against white labels because you won't see the text. So I'm going to go a little darker. There we go. So I like the green, but I went a little darker. Once you've made the selection of your color, you then want to go ahead and click okay. To apply it.

If you don't, it's only going to stay black. So click. Okay. And you're all set. Now click outside the actual label. And there you go. That's what it looks like so far. Now that, of course I'm not done yet. So let's add another text box. Now, another tip, when you add different texts, like for instance, the name of the product, Italian and his cookies right here. You want to add another text box. That's going to allow you to create a size and I'm going to put 24 cookies and then I'm going to drag that below. But I'm going to mix it up a little bit. I, I don't want to stick with the green. So I'm going to add a little color. Let's do red red, where there it is. Okay. And remember to click. Okay. Cause again, you got to apply the change and then click outside to take a look.

Fantastic. So far so good. And again, this is a super basic layout. Some of the labels that we've got are very involved and they take us hours and hours to make. But I just want to show you how to, how to bring together the different elements of the label. So you can make one of these on your own now text box. So we're going to add another one. Now this one is actually going to be a little story about who we are. We are a family bakery have, has been around for 12 years, and then we use family recipes to create delicious snacks, cookies, cakes, and more. Now, did I spell anything wrong? Yes. Okay. All right. Cookies, cakes, and more. Now this is again, just an example. So you can put a little story about your business, how you created your food products, how you created, what inspired you, but remember, keep it kinda short. You don't want to get too lengthy or too wordy because it becomes very, just too much for the label too much to read. So how do I get all of this into right about here? Okay. So you want to decrease the font size number one. So begin to click this until it's small enough to the size that you wish now, as you, as you move these boxes, you're going to adjust.

There we go. You're going to adjust how the text looks now. Again, that's a little too small. Let's go a little smaller. Fantastic. Now there's a lot of red there. So let me change that as well. Let's do blue then again. Okay. Drag this over here. Now we see that it's too big. Perfect. So here's what we'll do. We're going to move this box to indicate where we want the text to be within. So we're only going to work within the parameters of the box, right? Because I can't just drag this out over here. It's gotta be somewhere in here now. Now that that's like that, now let's decrease the font. Maybe one more. Boom. Perfect. And again, we'll move the text, kind of center it in the middle. Fantastic. And then click outside. And there you go.

Okay. So now this is a product that's sold by quantity, not by weight. So I'm going to leave the 24 cookies there, and I'm not going to have a net weight right here, but you know what I am going to put right here. I'm going to put my allergen statement. Now the allergen statement is one that kind of covers your, you know, what covers your butt, if you will, sorry for that use of that word, but it's going to cover your butt because you want to make sure that people are aware that where you're making a product, you may be working with other ingredients that could be potentially hazardous to someone's health. So here's what I do.

I'm going to go ahead and add.

I'm an allergen statement. I like to do these in capital letters too. So allergen warning produced in a facility that handles wheat, soy, dairy, nuts,

Peanuts, egg.

Okay. Now this will be my allergen warning. These are the types of ingredients we do handle, but we doesn't necessarily mean that this product has it. It just means that we handle it. So you want to make sure people are aware of that. So you want to shrink this down. We want to go, let's see. We want to shrink the text size, text down pretty small. And then we want to move the box. Let's take a look at where the box is.

Yes.

Okay. There we go. All right. So that's going to go there now. I like to always put this in black and make sure that it's in legible text and then hit, okay. Now it's kind of small. I could probably actually increase it slightly. So let's do that. Okay. So there we go. So I'm going to take that and move it up just slightly. And then we're done. Boom. Okay. So this brings together all of the elements. I've had a ton of questions actually about how to do this, bringing in the barcode and the nutritional and all of the other information. Um, so you're able to bring in the different elements, like text your customized text here. You can customize the font and color. You can bring in elements of like a nutritional label, a barcode, and you're all set. And then there, you hit the, you put your cursor over print and you want to print.

Now. Now what I'm going to do is actually download. This is actually going to allow me to download it here. I'm going to open it up. And then of course see here's how it works. This is the size and this particular label. This is how many actual laborers on the sheet. So you have two, four, six, and eight. So this sheet will actually give me eight labels. So I will peel this off. And from here, I'll take this and I can put it directly onto my product. And it's that simple, very simple, all set to go.

So that's a basic tutorial as to how to make and create your own food nutritional label. That includes a barcode, which is retail, ready? The name of the product and a little history, a little information about it. And then your allergen incorporating the elements that you need. So if this was helpful as always guys definitely give me a big thumbs up. I wanted to do a quick tutorial and show you how this works. And I do hope that this helps you guys out. Thanks for watching marketing food online. And if you are looking to create your own food truck, start at home base food business. Under the cottage food law franchise, a food operation start a packaged food business, private label, your own food product, sell on Amazon, get your own online store or sell food online. Remember to subscribe and check out these videos for more resources, take care.

 

 

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