MARKETING FOOD ONLINE



How to get help for your Small food Business!

Posted by Damian Roberti on

 Starting a Food business today can be a huge undertaking but there are several important things that can be done FOR YOU! Check out the video below to help you get some of the tasks done and you don't break the bank.

 

Some of the links in this blog may be affiliate links I may receive compensation if used. 

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 Check out the Video Transcript for more info!

I started very small. I had 12 items. I sold on eBay and they were food-related. Um, that was quite a few years ago. And now I offer over 600 items. We sell worldwide. We were on Amazon Etsy and eBay. And of course the brittle box.com. Um, so how did I get started from just a few items to doing what I do and making a very, very good living, doing what I do. I will tell you, number one, like any business or any entrepreneur, find something you love. You don't want to find something just for money. You don't want to find something that you can flip that you're just trying to scavenge around and try to find like it's a treasure hunt. Find something that you can make, make it quick, make it at a very cheap price. You have a great margin when you sell it and you like to do it.

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If you're not mass producing it, you're not selling a thousand units a day. It doesn't matter. You have to start somewhere. Okay. Love what you're making. Okay. If you don't enjoy it, find something else again. I don't care if you're making a seven year old fermented cheese from goat milk, it doesn't matter. You'll find somebody that you can sell it to trust me. Okay? Find out what you like to do. Number two, figure out if you can make that in your home locally and sold locally, start small, start local, and then you can grow into a commercial facility where you've got the specific licensing, do it, and then you can sell it to the world. Okay. Start local. And it's okay to start small. Doesn't matter if you have a full time job, do you want to do this on the side? Do what? On the side, can you make money?If you don't have those five things, don't bother. Okay? I don't care. What kind of food product I'm going to tell you go to your grocery store and you can find literally 50,000 items or more on a shelf, every type of food product and everyone. Who's obviously making those products are making money because otherwise they wouldn't be on the shelf. So I don't care if you're making relish made out of pickles and eggs. If that's your thing, that's your thing. Can you sell it and find a market and a niche for it? Yes, you can. You just need to know how to do that. So number one, find a product or find a food thing that you love and you love to make and figure out how much it costs to make it. Okay. Number one, love the product. It doesn't matter if you make it now or not.

Yes, start. That's the biggest point start. Okay, just start it. Okay. Um, so the first thing you gotta do again, is to find what you love. The second will be defined. If you can make it in your home, if you could do it in a cottage kitchen setting, okay. That's a specific type of license that allows you to produce a food product in your home kitchen, with inspections and all that good stuff. Most States like 99% of the States actually allow that there are some things you gotta do to get there, but you can do it. Now when you have a cottage kitchen license and you're producing it in your home, it's sold locally. Okay. That was something that, uh, um, a handful of viewers kinda misunderstood. You kids, you don't necessarily sell it through the internet as a cottage kitchen, but if you have a commercial license and you're in a specific state that you're in a facility. Yes. Okay. So what's different. Number two. Can I make it at home? Just start. Okay. Make it at home. The other beautiful thing is when you start at home and you start small, your overhead, as far as what it costs to operate your business financially is going to be minimal. Okay. And a home based business also will help you on your taxes. And that's a whole nother video. There's a lot of beautiful things that you can ride off and you've got a home based business trust. So can you make it at home? Yes. Or no. Number three. Can I make it

In batches? Okay.

Okay. Can you make it in batches? What does that mean? Okay. I'll tell you if you can make it in a batch where you can produce 12 bags of something. Let's just say as an example, instead of making one individual thing at a time, because of the amount of time it's going to consume to make it, make sure you're using your time efficiently. If it's a batch and you can make 20 pounds of it and sell one belt, one pound bags and make $20 a bag, that's better than making a one pound bag of it and trying to make $4 or $5. It doesn't make any sense. So make a product that's in like a huge batch or it can be produced in batches. Okay. Try to do that. Number four, figure out what it costs you to make. Okay. If you're producing a product that you're selling for $10 and it costs you $9 to make it, it doesn't take a rocket scientist to figure that out.

You're not going to make money. Okay. If you can sell it for 10, you can make it for a buck. Now you're onto something. Okay. I have, like I said, 600 and plus items. Um, some of the products that we sell the margins are very low. Okay. But I make them because I have a consumer, I have a customer who wants them, but then some of the products that I make are anywhere from 40 to 50% net margins. Okay. It costs me next to nothing. And I have a huge margin. Those are the things that I drive. But do I get rid of the things that I have extremely low margins on my opinion? No. Okay. Walmart doesn't make a million dollars on every single product they sell, but they offer a million products that they make a lot of money on when it's sold in bulk.

Okay. Some of the products have ridiculous margins. Some of their products, they break even believe it or not. They do. So how much, how much does it cost lastly? Cause I'm just going to give you five, five tips. I could sit here and give you a hundred of them and you don't want to sit through that because you'll fall asleep. Five tips, five tips, the fifth one. Once you know that you could sell local, where can I sell it? Okay. Start researching. Is there fairs festivals? Um, throughout the year seasonally, there's a lot of activities going on. Every state's got them. Find a fare, find the festivals, start, pick up the phone. Call farmer's markets. Hey, farmer's markets are great places to start. Find local places. I would highly recommend. This is my opinion. If you're starting out at your home, don't have people come to your house and pick up products.

It's just a whole, I don't know. It's just a safety thing about being at home and having strangers pick up a jar of pickles. Don't do that. Find a farmer's market. Find a venue that you can take your stuff to. Lastly, as part of number five, find those venues and make sure you don't have to drive seven hours. It's going to cost you 80, $80 in gas. Okay. Find something local. When I say local 10 minutes, 15 minutes, 20 minutes away is fine. A lot of people think, Oh, that's great. I can sell something within my state. I only got to drive seven hours to get there. You know, it doesn't make sense. Use some logic and figure out how much money is it costing you to make it, to bring it to your customer. Everything in between packaging, travel time, production, time. Think about it. Okay. This is the cost. And then where can I sell it?

Okay.

And again, fine places that are relatively close. You know, if, if your son little, Billy's got a soccer tournament and you can sell your products in a booth, you know, it's for people to snack on while they're there and it's doctor get your feet wet, try it out, do it locally. Do it small. Doesn't mean you're going to stay small. You can grow, but you've got to be patient. You've got to kind of interact and get a feel for what you're doing. Okay. But again, don't want to travel. Number five, don't travel to, to like the state border, the borderline of your state, you got to drive 10 miles away to find a venue to sell it. That makes no sense, sell it local, sell it close, produce it in batches. Love what you do and be open to learning. You got to learn, check out my videos.

But look at what I've got and what I offer out there to show you what you can do and what you can't do. And give it a shot. There's so many people who love food, obviously. So many people who want to make money selling food and trust me, you can make some serious profits, but there are some tips and tricks on how to do it. I do hope that helps you give me a thumbs up if it doesn't Hey, give me a thumbs down, whatever. That's fine. Um, do you have questions? Ask me down below if you haven't subscribed check out the button, which is probably, I think it's over here. Um, and click on the subscribe button. I've got videos and information all the time and have a good one. Thanks guys.

 

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