How do I start a tea business plan?
Welcome to marketing food online. It is Damien In this video, I'm going to walk you through the eight steps to creating a master tea business plan. In this ultimate tea business plan tutorial, I'm going to walk you through the eight sections of a business plan for your tea business. Now keep in mind, I highly recommend you open an online tea business instead of a brick and mortar one. I'll get to that a little bit later in the video as to why, but let's dive into these eight specific steps and get started right away. Welcome back to marketing food online. In this video, as I mentioned in the introduction, guys, I'm going to break down for you all of the steps that are needed for a great business plan for your tea business. Online sales of tea are skyrocketing and are not going to slow down anytime soon. So if you're looking to create an online tea business, then these eight steps are going to help you out tremendously.
Now keep in mind, why are you writing a business plan? Over 12 years ago, when I started my food entrepreneurship with my wife, we actually sat down and wrote a business plan. After opening a business, we had a brick and mortar Italian bakery, and I realized that having one before I opened the bakery would probably have been a better decision. But every day is a learning day when you are an entrepreneur. So what I learned is that a business plan has a lot of benefits, not only for securing funds and getting investors and people interested in your product and your business, but honestly, for your understanding within your own mind, how are you going to lay out this business? And what did I need to do to create it? How much money will I need? What exactly do I want to sell and so on? So the eight steps, or the eight parts, to a great Tea business plan are: one, the executive summary; number two, the company description. Number three, your concept and the idea of your Tea for management and ownership structure. Five.
Step five is going to be employees and staffing needs. You're going to need them whether you're online or even have a brick and mortar store. You're going to need employees. Step six, marketing and competitor analysis, and step seven, advertising and marketing, which, of course, even with your online tea business, you need to have that as well. And lastly, step eight is your financials. Alright, so step one is your tea business plan executive summary. So what Damian is doing is an executive summary. So, in essence, you're going to create a summary and overview of all of the information that's actually contained in your tea business plan. What this is going to do is allow the investor of the banking institution, or whoever it is that you're looking to get a loan from, or potential investors, who might be angel investors who want to invest big money in your business, to get a really good understanding and a grasp of the vision you have for your tea business.
Now, in order to make a business plan truly effective, you need to honestly have about one to four pages. You don't want to really go too much further than that. Because after that, it becomes a book, and nobody wants to sit down and spend all day reading your business plan. They want to scan through it, see the specifics, and then move on from there. Alright, so what is in the executive summary? Number one, your business concept? What is the concept of your Tea business? Number two, your business mission statement. So what is your company going to be about? Are you going to potentially raise money to even help people in certain communities or if you're going to donate a certain percentage to a cause or something on top of just running your business? Or is there going to be a reason? What's your mission for actually doing this and creating this business from scratch?
You also want to have a realistic timeline. When do you want to launch your online Tea business or your brick and mortar Tea store? Okay, Yeah, you also want to have your target location and how much the building costs are going to cost as far as the warehouse. If you're just going to be an online business fulfilling orders, how much is the rent and all of that? You want to kind of encompass that too. And of course, later down the line, when we get into the other parts of the business plan, You want to spell that information out a little bit more in depth. Next up, you want to have a brief market analysis of the tea market. Understand how it sells online, understand how it may sell within the community or the area region of the country you live in. And you also want to write down what makes your tea business unique. Is there a certain type of tea that you're going to carry? Are you going to do blended teas? What's going to be unique and set you apart from other T-businesses? Next, add in your expected costs, your business goals, and your financial projections for your small business.
So what are you going to assume that it's going to be making over the next six to 12 months or even two or three years? What are the expected costs? What do you forecast as far as annual rental renewals of licensed permits? Everything that's involved with the expected expenses needs to be in that summary executive summary as well. So what are some tips to make a really effective executive summary? Number one, be to the point. When you get to the point, you want to make it short and sweet. Make sure it encompasses all of the really fine points of all of the other parts of the business plan. Know who you're presenting your business plan to. Okay, so if you're looking to create a business plan from the perspective of the reader, and that happens to be a banking executive or an investor, look at it from their perspective.
What are they going to want to see and look at, okay? Then also, lastly, just be yourself. You want to portray your image, you want to portray your brand, what vision you have. Don't try to duplicate other people's businesses or come up with a concept that's already out there because it's going to be kind of boring and redundant and there's nothing new about it. Alright, so let's get into the nitty-gritty. So part two is your tea business description. So what is your tea business concept? Okay, what makes your tea business unique online? What sort of items will you have when you offer tea through your website, through Amazon, or wherever it is that you're going to be selling them online? Okay, who is your target audience—understand who is actually drinking tea? Understand what type of tea they're drinking, understand the demographic as far as age, is it more women or more men, understand these things because that helps you relay that in your business plan.
So, how is your team's business going to function on a day-to-day basis, okay, how are you going to operate?Do you have an idea of when you're going to open or when you're going to close when you're going to fulfill orders and when you're going to ship them? The day-to-day logistics of the operation? Do you already know that?And if you don't know for sure, then try to research it and find out how people fulfill orders online for tea. How do they sell it? When did they market it? How much time do they spend doing that? Three, so your tea business concept and what teas you're going to offer, so in this section, you want to create almost like a menu, if you will, of teas.
Are you going to be doing loose leaf teas? Are you going to be bagging your own tea blends? Are you going to offer loose leaf tea in bulk? Are you going to offer other products such as pots, tea pots, kettles, and other things that go along with creating and making tea? Are you going to have matcha tea? You can do powder teas. What is it exactly that you're going to offer? What's the concept behind it? That is section three and section four, management and ownership structure.
So if you're going to start this endeavor on your own and it happens to be an online tea business, which is a great idea and I recommend you do this, much of it can be done with either yourself as a sole proprietorship or maybe one additional person as a partnership. But you need to spell that out in this section. Let the person who was reading this business plan understand who is going to be running the show. Is it going to be a full staff of people? Is it simply going to be a group of managers or people within the company other than yourself, and also let them know that you are going to be a sole proprietor? Are you going to have a partnership or an LLC?
Now, the ownership structure when it comes to sole proprietorship is you and you alone, but there are a lot of pluses and then there are a lot of downsides. As a sole proprietor, legally, you personally will be responsible for every decision you make. The business partnerships kind of set that up, you and the other person, and I recommend you create a partnership agreement when you start to have more than one person, because everyone needs to understand what their responsibilities are, both financial responsibilities and anything legally that they're going to be held liable for.
If they're going to be in a partnership with you, Partnerships are great, but I would limit them to just two people when you start. Don't complicate it by having numerous people having a stake in the company or ownership in the company. It becomes very, very challenging for an LLC. This is a very simple way to create a limited liability corporation that offsets the liability. If I were to start a small business online, then I personally wouldn't be held responsible if somebody sued the business, got sick, or had hospital bills.
The LLC itself, as a business entity, would absorb all of that. Not me personally. Alright then, section five, so basically your employment and your staffing, so your employees. Are you going to hire employees? If so, how many do you think you're going to need to get started? If you're going to have a warehouse where you're simply going to warehouse and stockpile a bunch of tea and then sell it online, You're going to need people to pull the product, scan it, take it out of your inventory system, put it into a box, handle all of the logistics as far as the shipping label and shipping the product, and everything that goes along with that. So keep that in mind that under Section five, you want to clearly spell out how many people you're going to need to at least get started on the project. Hey, you know what, in six or seven months, we want to look at 10 to 12 employees because we're going to grow by 20%. 30% is what to do.
All of this is going to give you a roadmap to understand how many people you need to hire and the number of employees you will need. Market analysis is covered in Section Six, Part Six.So when you want to find out who exactly is drinking the tea, you want to find out what the most popular type of tea is. There are tons of variations of tea that are out there in the marketplace. What is their income level? What is the target demographic as far as their age and gender? What part of the country do they live in that they drink the most tea? There are certain types of tea that may be drunk in certain parts of the country. Different states have different appetites for tea. What are they drinking?
How much money do they typically spend when they're actually consuming tea? These are things that you need to understand when it comes to market analysis and also competitive analysis. What other tea businesses are out there? Do you understand what they sell and the price points? Can you be competitive with their pricing? Also, understand what kind of quantities they are selling. Are they selling a tremendous amount because they want a large amount of business? When you begin to break it down, you must understand who your competition is and what the competitive analysis would be.Step seven, marketing and advertising strategies, So you need to understand social media.
Now you don't have to be a rocket scientist to understand it 100%. To the point, you need to understand how it can impact your sales and the different types of marketing campaigns you can run on social media, having a presence on Facebook, Twitter, and Instagram, even Pinterest, as a matter of fact, or even LinkedIn. All of these combined can get you a huge reach in demographics and people who are interested specifically in your teeth. When you do this, be sure to set up these accounts before you launch your website.
Because if you start your own website and want to make sure that you create some local buzz, you might want to create some social media buzz around the product or website that you're selling the T on and then launch your actual website with the product. Okay? So be sure to build up some buzz and have a presence because as you begin to create content and post it on social media, you're going to draw people to your website at that point. And that is the direction you need to go. But keep in mind, if you're not very familiar with social media and Google, there are some fantastic books that are out there in the marketplace. I'll even have some links down below this video for some marketing books that you can check out on Amazon or even eBay. But it's very simple and easy to implement. You don't have to overthink it or overanalyze it. Social media marketing can be straightforward.
Just understand how it works and then how you can use it to create your business awareness. Alright, lastly, step eight, the financial data, so this is going to be one of the most important sections within your tea business plan. Why? Because this will encompass all of the information about your finances, it's going to give a banker, a lending institution, or a creditor the opportunity to really see how much you're going to need and how much you already have. When you're starting something like a tea business, you don't need to have an astronomical amount of equipment.
We will not, nor do you have to have a lot of space to do this. But you're going to want to know how much capital you have on hand and a breakdown of your actual startup costs, like if you're renting a place for a commercial kitchen or if you're renting a commercial facility to fulfill the orders for your tea business. How much is that lease? How much is the rent, licensing fees, and permits? How much money do you expect your company to spend on payroll or packaging, machinery and equipment, sales forecasting based on any previous information you may have, and a list of recurring expenses such as overhead labor and the cost of the tea itself?So these are the things that you need to have in your financial data information.
So be sure that you kind of really brainstorm all of these different parameters and expenses and then put them down. Now if you're not really good at or familiar with writing a business plan, and if you're here at the end of the video, check down below. There are actually a few websites that will help you write a business plan. Some of them even have free templates. You can check out that free resource down below as well. So if that wraps up pretty much everything you need to know about writing a tea business plan, If you have questions about this or comments, let us know down below. If you started a tea business and you have some experience, please do share it with the rest of our subscribers. And be sure to subscribe, and I'll see you guys on our next video.