What is a mobile marketing strategy?

Posted by Damian Roberti on October 11, 2022

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What is a mobile marketing strategy?

Simple strategies for using mobile marketing to expand your food business: Make a mobile-friendly website.
According to a Bright Local survey, if a local business' website is simple to use on a mobile device, 61 percent of mobile users are more inclined to call that firm. Your website is where customers learn more about you and your company and get their first taste of what you have to offer. Consider it your online storefront, a means to promote your little restaurant. Naturally, you want to leave a favorable impression and maintain their interest.

Customers frequently visit your website after reading a favorable review because they anticipate finding up-to-date information about your company there. On the other hand, your website needs to look polished and be simple to use. On all the devices your clients will use to find you or your items, make sure your website is simple to use. Although many individuals still use desktop computers to access the internet, more and more people are embracing smartphones and tablets for rapid browsing and research. Create a website for your small restaurant in collaboration with a web expert that is responsive to all devices. With this approach, your website will automatically adapt to the type of device being used to access it. To achieve this, different versions of the website are created while maintaining the same design language and are optimized for various devices. Make sure the site loads quickly because users will expect it to.

Reduce the amount of clicks clients need to make to contact you or place an order after visiting your website as much as you can. Make sure getting the information they require isn't too difficult for them. What is a mobile marketing strategy? Ensure that everything functions properly at the same time so that customers won't see irksome error messages when trying to browse your menu or place an order. If they do, they'll navigate away from your page and look elsewhere.

When posting your menu online, consider the typical terms that consumers will use to search for the types of foods you serve. Then, utilize those terms as naturally as you can in the titles and descriptions, using keywords or other language that you believe your customers will use. This is significant since more people will probably click on the initial results rather than scroll down. People will be attracted in actual food images, but the descriptions will make the SEO message clearly. By utilizing originality and creativity when writing about the product, you may optimize the language for both the reader and the search engine. Make sure your page has links to any apps or other platforms you offer customers to place orders if you have them.

You may also gather information on crucial performance parameters like the volume of orders, delivery times, and general client happiness with a flexible and engaging website. Making your offerings more pertinent to your clients is possible with the help of this information.
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#2: Obtain local Google visibility
75% of smartphone users, according to a 2019 Google study, anticipate receiving information instantly on their devices. According to a poll conducted by Uberall, individuals frequently use their phones to look for information about products, prices, store hours, coupons, offers, and the locations of neighboring retailers. According to the same report, mobile devices are used in 84 percent of local "near me" searches. According to HubSpot Marketing Statistics, 72% of consumers who conduct local searches visit a business that is located no more than five miles from their place of residence. Undoubtedly, there is a market waiting to be captured, and all you may need is a Google My Business (GMB) account.

What is a mobile marketing strategy?

GMB informs locals that your little restaurant is indeed open for business and that they can visit it. As of 2019, 64% of customers had used Google My Business to research nearby establishments like restaurants. The majority of customers, according to Bright Local data, use GMB to learn when your store is open, how to get there, and to read reviews.

When your Google profile is properly set up, people may easily locate you. A fast Google search for neighboring eateries or even brands associated with your company can lead customers to your small restaurant through its business profile. If you create a GMB account, your small restaurant is likely to appear on the first page of the search results when customers look for things like "best cafe near me," "healthy restaurants near me," or "pepperoni pizza [city]."

You must update Google's database with information about your restaurant in order to create your own listing. Google makes use of this data to deliver relevant search results to users. Your physical location, phone number, operating hours, website, and a brief summary of your company's mission are all required by GMB. All of these things ought to be current at all times.

These details are placed directly in the centre of the page by GMB so that users may locate them fast by searching. In fact, it's simple for consumers to contact or find out where to go because the phone number and instructions are also displayed as rapid links. 60% of smartphone users will actually contact a business using these short links and information from search results. Customers may make reservations through Google from the same platform, eliminating the need for them to navigate away from the page. They are less prone to become sidetracked by other possibilities as a result of this. Additionally, people can "save" your restaurant so that they can quickly locate it in the future.

To make the content customers find more intriguing, you may also include images of your little restaurant and the food it serves. Similar to social media platforms, Google My Business allows users to publish, and those posts may appear in search results for pertinent keywords. In a rating system where five stars equal the greatest and one star equals the worst, your customers can upload their own images and post reviews. You can also see the total number of reviews on the profile. Inquiring users can post queries, and you or Google's "local guides," who contribute details like reviews and images based on their personal encounters, can respond.

Additionally, GMB provides you with vital analytics regarding customers who have called, called for directions, or visited your website. This enables you to observe how customer behavior and interest result in conversions.

#3: Implement location-based campaigns.
Geotargeting is a relatively affordable method of market research and consumer discovery that has the potential to be quite lucrative. This implies that you must pay for advertisements that are focused on your region and intended to attract locals' attention.

By restricting the campaign to a specified area around your location and to people who fulfill your desired criteria, such as age and gender, geo-targeted advertisements will put you in front of your prospective clients who are nearby. The best feature is that you only pay when someone clicks on or interacts with your advertisement; this saves you money from having to squander it on individuals who aren't likely to use it.

Using this approach, even if Google and Facebook operate in different ways, you may find your target customers. You can connect with people using Facebook's geo-targeting based on their interests and general internet usage.

In contrast, Google AdWords uses keywords to assist you in finding buyers. You can select either a search-based or a display-based advertisement using this method. Because they function within the Google search engine, search-based advertising are an excellent approach to improve your Google company listing. Here, you can place a bid on terms relevant to your company. In the "sponsored" part of the search results for such phrases, you will appear if you win. Only when someone clicks on your advertisement will you be charged, and the cost will vary according to how popular the keyword is. Search-based marketing might entice visitors who are already in your area. Display advertising are visual advertisements, similar to banners, that appear on many websites that your users browse or visit. In other words, people won't need to search for you in order to locate you. It is an excellent technique to spread awareness of your brand as a result.

Send your clients a text message as number four.

Because SMS marketing keeps demonstrating to be a dependable and highly effective instrument for generating conversions, it remains a significant component of the mobile marketing strategies of many well-known companies in the foodservice sector. Send birthday wishes, sales notifications, or a limited-time coupon directly to your customers' inboxes if you want your small restaurant to generate more money because more people are choosing to receive text messages from businesses.

According to Post Funnel, 90% of SMS texts are opened. According to some sources, SMS has a response rate that is 209% higher than either email or Facebook. You can be certain that when you send that SMS, it will be opened and read when you take into account how frequently individuals use their phones. Even better, compared to other sorts of coupons, customers are 10 times more likely to use an offer that they learn about by text message that expires shortly.
Additionally, SMS can be used to engage in more proactive communication with your clients. This enables you to assist them swiftly and in a more intimate manner. This streamlines the process and gives it a more intimate feel, strengthening your bond with your clients.

What is a mobile marketing strategy?

Additionally, it enables you to add a personal touch and give your clients a sense of caring, albeit you don't want to send them too many texts that they ignore or don't open. Make sure to send your texts at the appropriate hour of the day. Customers won't appreciate it if their phone pings or lights up in the middle of the night. Establish a plan and consider experimenting with various times to determine when individuals are most likely to respond.

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When clients sign up, order, make reservations, or provide feedback on your website or app, you can ask them for their phone numbers if you want to compile a list of them for your SMS marketing. Additionally, you can include mobile coupons in printed ads, social media posts, and on your website. By texting a specific term, customers can receive a deal or a free dinner. Then, you may configure an autoresponder to greet them and inform them that they will get additional text marketing messages. However, they can still opt out by texting a different keyword. #5 Develop your online presence.

Without a sound social media strategy, it is impossible to create a successful mobile marketing campaign. According to a 2019 Asurion research, Americans use their phones once every ten minutes on average. They're probably on social media when they're on their phones. It follows that if you want to catch their attention, you must appear in their "feed."

If you frequently post and update your small restaurant on social media, more people will remember it. When determining what kind of content to upload, come up with a gimmick that showcases your idea and go with it. On the other hand, if your initial suggestions fail, don't be scared to try something new. Keep an eye on what content is working and what isn't by keeping your finger on the pulse. Be quick to recognize trends and think of a method to participate that is consistent with your brand. To gauge how interested they are, ask people to give their opinions.

Many businesses have found success connecting with web customers through how-to articles, cooking advice, or recipe videos. Additionally, people are watching food movies for lengthier and lengthier periods of time. People enjoy seeing what goes on in your kitchen and behind the scenes. You'll see that a lot of cooking demonstration videos and recipes for foods from popular culture and well-known locations are posted on social media. Frequently, these videos "go viral" and receive tens of thousands or even millions of views.

What is a mobile marketing strategy?

While perusing your Facebook and Instagram feeds, you might have come across a picture of this delectable dinner. Everyone wants to know where they can purchase it, as you can see if you read the comments. You may get people talking by posting a video or photo that depicts the food in all of its textural and delectable beauty, making it seem so real and delicious from the screen. Before you know it, people will be Googling your restaurant and putting orders to sate their new appetites. It will be noticed if every image or video you publish has excellent lighting and a pleasing backdrop. A tiny restaurant can benefit greatly from a few Facebook shares or a positive review, which serve as the current counterpart of word-of-mouth advertising.

#5 Develop a solid internet reputation

Users will require assurance and documentation of a solid reputation and service before they spend their money because they don't always trust what they see online. The majority of the time, this will come from evaluations that clients who have used your services have written. Additionally, studies reveal that the typical buyer reads roughly 10 reviews before making a decision. Add a reviews area to your website or social media page without hesitation. Because they want to know what kind of service they may expect, they are likely to avoid businesses with no reviews.

Excellent customer service makes it simple for people to compliment you. If a customer has a positive experience, they could submit a positive review on their own, but you can encourage more people to do it by giving them a deal on their next meal or something similar. If someone has a negative comment about your service, respond quickly to make things right and demonstrate that you value each and every customer who enters your business. According to Bright Local, 97 percent of individuals who read reviews also read the response from the company to the review. Therefore, you earn points if you make an effort to calm down a disgruntled consumer.

#6: Create captivating blogs

Create a blog that is packed with knowledge that readers will find interesting. You can make a product or menu item stand out, especially if it needs to become more well-known. You can address frequently asked issues or discuss subjects that interest your audience by writing a blog post. By sharing engaging tales about them, you may make your staff the center of attention in your company.

High-quality content handles the most of the labor-intensive task of attracting organic visitors, and search engine optimization, or SEO, will increase the traffic. Google will list your website on the first page of search results if it determines that your text is original. By doing this, you increase your authority online and instill trust in your company among your clients.

When thinking about subjects, look for popular search terms that people use to describe your business or sector. Both free and commercial tools like Google Keyword Planner, Ahrefs, SEMrush, Answer The Public, and many others can be used for this. Take advantage of Google's improving ability to provide customized search results by using local keywords. By promoting your films on pertinent blogs and embedding them there, you can encourage visitors to stay on your website longer.

#7: Create a unique app.

Making an app for a small restaurant may seem excessive, especially if it already has a mobile website. Making one may, after all, be a costly and time-consuming procedure, particularly for organizations that are just getting started. If you're unsure whether or not to go with the procedure, you can be persuaded by the thought of fostering brand loyalty.

What is a mobile marketing strategy?

An app makes it simpler to keep customers and encourage them to make repeat purchases by giving you a means to get to know them better. You may give your customers a special, more individualized experience with a specialized app. With the use of an app, you can tailor your promotions and provide incentives like a loyalty program, where customers may accumulate points based on how much and how frequently they purchase from you and then redeem those points for deals or freebies. They may quickly place new orders through the app, pay for them automatically, and track the progress of those transactions. Additionally, clients will need to download your app rather than a mobile website. The fact that people are using applications longer and downloading more of them from app stores, according to recent App Annie data, implies they wouldn't mind.

It's a terrific method for new businesses to accept online orders without having to set up their own delivery service to use third-party delivery apps like Grubhub and UberEats. They also provide fledgling companies with immediate visibility, which is difficult to do without a boost. But the market's fees, which are typically between 15% and 30%, can mount up quickly. You run the danger of ceding control over how the food is delivered to your customers' doors when you hand off the food to a third-party delivery partner. Your relationship with your customers can become less personal with time. You have complete control over the entire client experience by handling both order placement and delivery as well as everything in between.

Additionally, since there are many restaurants served by these third-party delivery apps, your tiny restaurant won't have to compete with them. It's less probable that a consumer will browse another menu while still on yours. It's also noteworthy to observe that most patrons favor dealing with the business directly. According to a Preoday survey, 70% of British consumers prefer to place their orders directly from restaurants so that their money goes to the establishment itself rather than to intermediary businesses.

Mobile restaurant marketing

Ultimately, an app's ability to increase revenue for your company will depend on how it functions. Spend some time weighing the advantages and disadvantages before making a decision. If you decide you need an app for your small restaurant, there are several different types you can create.

You can select one that exclusively accepts online orders and deliveries, allowing customers to place purchases and track the status of those items. This is a terrific approach to attract customers who are unable to visit your store in person or would like to place their orders from the convenience of their homes. Many people now have another another excuse to consume meals at home thanks to the coronavirus outbreak. You can set up several payment and delivery methods here, as well as promote sales and new products. Customers can receive discounts or points for using a certain payment method when placing an order through your app, or you can offer discounts to those who do so. They should then be able to use these points in person or on their subsequent order.

Another type of app enables diners to place orders from their tables without having to call for a server when they are already inside the establishment. For instance, they can scan a QR code to download the menu to their phone in digital form. It's also a smart idea to use a table reservation app that notifies customers when their table is ready so that they can be seated right away when they arrive. They would avoid the inconvenience of having to wait this way.

Just like your website, your app should be simple to use. Avoid making an overly complicated design. Keep it basic instead. Make it simple for your clients to arrive immediately.

#8: Collaborate online with well-known individuals

By collaborating with a food blogger or someone well-known in your industry who has a sizable following of individuals who are like you, a small restaurant like yours can gain the much-needed boost it needs. Having someone on board who already has a large fan base can help you spread the word if you haven't yet developed one. Depending on what you agree to, look to see if there are any local food bloggers that would be ready to advertise your business on their social media for a charge or a set number of free meals.